From Skeptic to Believer: How Merit's New Lip Blush Won Over a Beauty Critic
In 2016, I was a dedicated matte lipstick enthusiast, never stepping out without a thick, full-coverage application. However, the constant challenges of perfect application around my cupid's bow, obsessive checks for smudging after meals, and the relentless dryness from liquid formulas that cracked and flaked eventually wore me down. The high-maintenance nature became too much, leading me to abandon matte lipsticks entirely for years.
A Shift to Comfortable Alternatives
For a long period, I embraced creamy balms, lip stains, and comfortable satin finishes, finding them far more manageable and never considering a return to matte options. That all changed when Merit Beauty's new Signature Lip Blush arrived on my desk. As a beauty journalist who has tested hundreds of lip products, few have made such a significant impression as this innovative launch.
The Game-Changing Formula
Available in eight versatile shades, ranging from cool-toned pinks and rich reds to subtle browns, the Signature Lip Blush features a sheer matte finish that softly blurs the lips while maintaining a balmy texture that never fully dries down. Priced at £25, it is not an inexpensive product, but after weeks of testing prior to its launch, I firmly believe it represents excellent value for money. If you are planning to purchase only one lip product this year, this should be your top choice.
Unlike traditional matte lipsticks, Merit's creation avoids the thick, cloying texture that can feel cakey and heavy. There is no need to spend twenty minutes on precise application; the balmy formula glides on effortlessly. It does not dry down completely, nor does it crumble, flake, or leave you anxiously checking for lipstick on your teeth after every meal. The dreaded crustiness associated with many matte formulas is entirely absent here.
Practical and Versatile Application
One of the standout features is the ease of application. You barely need a mirror to apply it, making touch-ups convenient in various situations. I have successfully topped it up in the back of a cab, on a train, and even while walking to a meeting without any issues. The experts at Merit have masterfully balanced the characteristics of a matte lipstick with the hydration of a lip balm, creating a product that is both stylish and practical.
Personal Favorites and Final Thoughts
While all eight shades are impressive, my personal go-to options have been Andie, a soft baby pink that provides a subtle wash of color for pale skin, and Bespoke, an intimidating-looking dark brown that surprisingly serves as the perfect nude shade. You truly cannot go wrong with any of them. If you are looking to refresh your makeup collection for 2026, adding the Merit Signature Lip Blush to your basket is a decision you will not regret.
