Metro journalists have curated the latest beauty products featured on our platform. When purchases are made through our links, we earn a commission. Everyone appreciates a great deal, particularly when it comes to enhancing beauty routines. That's why the recent announcement from e.l.f. Beauty is generating significant excitement among budget-conscious consumers.
Affordable Luxury in Beauty
The renowned budget beauty brand has introduced six new skincare and makeup items, each priced under £13. These additions expand e.l.f.'s already extensive collection of affordable cosmetics and skincare solutions. Early testing indicates impressive performance across several products, offering premium quality without the premium price tag.
Comprehensive Product Breakdown
E.l.f. Glow Reviver Slipstick (£10)
This innovative product combines the rich pigmentation of lipstick with the hydrating properties of a lip oil. Featuring a unique balmy texture, it delivers a soft satin finish that strikes the perfect balance between glossy and matte. The formula incorporates squalane, shea butter, and jojoba oil to nourish dry lips. Despite its luxurious chrome packaging, this product remains accessible at just ten pounds, available in eight shades ranging from nude tones to vibrant cherry colors.
E.l.f. Soft Glam Satin Concealer (£5)
At only five pounds, this concealer represents exceptional value. It provides buildable medium coverage that effectively conceals dark circles, blemishes, and mild redness. The long-wearing, transfer-resistant formula comes with a precise plush doefoot applicator for targeted application. With thirty-six shade options available, this product offers one of the most affordable and comprehensive concealer selections on the market.
E.l.f. Halo Glow Silky Powder Highlighter (£9)
This powder highlighter delivers luminous results comparable to premium alternatives costing nearly three times as much. The finely milled micro-shimmer formula creates radiant glow without creasing or caking, offering professional-quality highlighting at an accessible price point.
E.l.f. SKIN Thirst Burst Pore-fecting Toner (£12)
Formulated with salicylic acid, this toner effectively addresses congested, acne-prone skin and excessive oiliness. The beta-hydroxy acid works to slough away dead skin cells and unclog pores, while a hibiscus complex provides plumping benefits. This product offers a comprehensive solution for achieving clearer, more radiant skin with minimized pores.
E.l.f. SKIN Bright And Brew-tiful Eye Cream (£13)
This revitalizing under-eye cream combines vitamin C, banana-tinted powder, and caffeine to brighten tired skin and reduce puffiness. Particularly beneficial after poor sleep, this formula provides immediate radiance and depuffing effects, functioning like an espresso shot for under-eye areas.
E.l.f. SKIN Holy Hydration Barrier Goals Cream (£13)
Featuring colloidal oatmeal and cica, this rich moisturizer delivers deep hydration without greasiness. Designed for sensitive skin and eczema sufferers, this simple yet effective formula provides comforting moisture without complicated application processes.
Strategic Market Timing
These launches arrive at an ideal moment for consumers seeking to replenish beauty essentials without exceeding their budgets. Whether you're running low on daily staples or simply want to experiment with new lip colors without significant financial commitment, e.l.f.'s latest offerings provide accessible options. The brand continues to demonstrate that quality beauty products need not carry exorbitant price tags, making professional-grade cosmetics available to a broader audience.
