Major Shake-Up for I'm A Celebrity 2025
ITV has confirmed a significant rule change for the upcoming season of I'm A Celebrity... Get Me Out of Here! that will transform how the iconic Bushtucker Trials operate. After twenty years of allowing viewers to repeatedly vote for the same celebrities to face nature's toughest challenges, producers have implemented new restrictions that promise to refresh the format.
What Exactly Has Changed?
Show bosses have announced that from the 2025 season onwards, once a celebrity has been voted for two trials consecutively, they become immune from selection for the following day's challenge. This strategic move aims to distribute the responsibility of winning food more evenly across the camp and give viewers opportunities to see different personalities step up to the plate.
The production team explained their reasoning behind this dramatic shift: 'More campmates will have an opportunity to step up and play their part, with viewers getting a chance to get to know them more - it's their chance to shine.'
Viewer Reactions: Overwhelmingly Positive
The response from dedicated fans has been largely celebratory, with many expressing relief that the format won't become repetitive. Social media platforms exploded with positive comments following the announcement.
X user ___nicola___ declared it 'the best decision they've made to be honest, the same people doing the trials gets hella boring.' Another viewer, eassenders, echoed this sentiment: 'I'm actually a fan of this because it just got so boring watching the designated person do everything each year.'
Many referenced last year's series where BBC radio host Dean McCullough endured seven consecutive trials before his elimination. tomb337 admitted: 'Wanted to rip my hair out watching Dean doing the bush tucker trials pretty much every episode last series.'
Other enthusiastic supporters included Olly_Michael96 who called the change 'absolutely needed' and Whopottervian who believed it would 'improve the show immensely.'
Not Everyone Is Celebrating
Despite the overwhelming support, some traditionalists expressed disappointment with the new direction. yelittlejedi lamented: 'The game, as we know it, is well and truly gone,' while Sean_FootyMad pushed back: 'That was the best part. Game has completely gone.'
1989Sugwell questioned the logic: 'What do I mean I can no longer vote for the dramatic ones who are hilarious to watch doing the trials because they constantly scream "I'm a celebrity, get me out of here"?'
Historical Context: When Trials Went Too Far
The change comes after years of controversial consecutive trial runs that sometimes pushed celebrities to their absolute limits. In 2016, Adam Thomas faced a staggering 16 trials, while that same year Gogglebox's Scarlett Moffatt endured 10 consecutive challenges.
Perhaps most famously, 2010 contestant Gillian McKeith fainted before entering her seventh consecutive trial. She later described the experience as 'horrendous' and revealed her desperate attempts to avoid further challenges, including falsely claiming pregnancy to production staff.
McKeith recalled: 'I tried everything to get out of these trials. I tried telling them I was pregnant and they didn't believe me. I said, "I do actually believe I am pregnant and we really must take this seriously".'
What's Next for I'm A Celebrity?
The 2025 season launches on ITV at 9pm on Sunday, November 16 with a confirmed celebrity lineup including Martin Kemp, Eddie Kadi, Kelly Brook, Alex Scott, Jack Osbourne, Ruby Wax, Aitch, Lisa Riley, Shona McGarty, and Angry Ginge.
This rule change represents one of the most significant format shake-ups in the show's two-decade history and signals producers' commitment to keeping the reality series fresh and engaging for both new viewers and long-term fans.
