Olivia Attwood, the reality star turned broadcaster, has been named the newest celebrity ambassador for Tatti Lashes, the UK's number one lash brand, and has created her own lash edit. The partnership marks a full-circle moment for Attwood, who has worn Tatti Lashes since her Love Island days almost a decade ago.
Olivia Attwood's new role with Tatti Lashes
Attwood is now the face of the brand's bestselling Pre-Glued collection, which offers professional-looking lashes without glue or application stress. In an exclusive interview with Metro, Attwood said: 'It's a full-circle moment – 10 years. It's the quality and the range of styles that always draw me back. It's actually really hard to find a good full lash, but Tatti have always been ahead of the game in terms of how natural they look and the range of designs.'
The Olivia lash: a new exclusive style
As part of the collaboration, Attwood worked with Tatti Lashes founder and CEO Elliot Barton to create an exclusive half lash named Olivia. The lash features a winged shape with a blend of brown and black fibres for a softer finish than traditional jet-black lashes. Attwood explained: 'The perfect lash for me now is my Olivia lash in the collection. It has brown and black fibres mixed together. You still get the drama and cat-eye effect, but the brown fibres help soften the overall look.'
The new lash joins five additional styles curated by Attwood – Nina, Molly, Sophia, Harper and Annabel – all added to the Pre-Glued range. The Pre-Glued Half Lash Kit, priced at £14.95 (was £20.25), includes a set of pre-glued half lashes, an applicator and a lash wand, designed for application in seconds and lasting up to five days.
Attwood's signature beauty philosophy
When asked what she would save between lashes, brows or a flawless base, Attwood replied: 'Lashes. They're like the nipples of the face. If your eyes are popping, everything else kind of fades into the background.' She highlighted the Pre-Glued technology as a key appeal: 'What scares people is the element of the liquid glue. These lashes remove that. They're kind of foolproof. If people aren't confident with eyeshadow or eyeliner, a good lash does half the heavy lifting for you.'
Attwood admitted she never fully embraced the clean-girl makeup trend: 'I'm really glad that makeup is coming back. I was never really here for the clean-girl phase – I thought it was very boring.' She recalled stacking multiple pairs of lashes in her twenties: 'Back in the day me and my friends would stick two or three pairs of lashes together and then put them on. I still love a full beat and proper makeup, but it's definitely more toned down now.'
Designed for women on the go
The collection targets busy women like Attwood, who balances television projects, travel, podcasts, campaigns and public appearances. She said: 'Lashes have always been my go-to because they instantly make me feel more confident and put together. Whether I'm filming, heading to an event or simply elevating an everyday look, they're the one beauty product I always come back to. I wanted this collection to reflect the styles I actually wear, while making lash application as quick and effortless as possible.'
The Pre-Glued Signature Set by Olivia Attwood, priced at £29.25 (worth £59.30), includes three of her go-to half-lash styles, customisable brown lash clusters, an applicator and a limited-edition makeup bag, with the brand promising 5–10 days of wear.
Why Tatti Lashes chose Olivia
Founder Elliot Barton said: 'She's been a genuine fan of our lashes for years, wearing and recommending them long before this partnership, so bringing her on board felt like a natural next step. Olivia embodies confidence, glamour and authenticity. She's built an incredibly loyal audience because people trust her recommendations, and that's exactly the kind of partnership we wanted to create.'
The Olivia Attwood x Tatti Lashes collection launched on July 13 and is available exclusively at TattiLashes.com.
