Sacha Baron Cohen has called on fans to dress like his controversial 'Ali G' character this weekend for a Central London tour and lookalike competition, part of the publicity for his new film. The actor used his 'official.ali.g' social media accounts to invite fans to participate, promising a 'big cash' prize for the best-dressed attendee.
Event details and route
Baron Cohen said he would be in character on a bus that would pass by Buckingham Palace, Leicester Square, and Big Ben this weekend. The event will also include a preview of his upcoming Ali G film 'Who Iz I?', which is set to hit screens on October 23.
The announcement has generated significant attention, with hundreds of Ali Gs expected to descend on Central London for the occasion. The event is designed to build excitement around the film's release, which marks Baron Cohen's return to the character after a long hiatus.
Controversy and backlash
Ali G is one of three characters portrayed by the controversial comedian, the others being Borat and Bruno. This latest Ali G film has sparked a major backlash and calls for a cinema boycott, with critics arguing it reinforces racist stereotypes about both Black British and Jamaican culture. Some have gone as far as to say Ali G is 'at its core, black face'.
The Picturehouse cinema chain, which owns screens such as Brixton Ritzy and Clapham Picturehouse, said it 'has no plans' on airing the film. This decision reflects the broader controversy surrounding the project, which has divided opinion among audiences and industry professionals alike.
Impact and next steps
Ali G's team was contacted for comment but has not yet responded. The event is set to proceed as planned this weekend, with fans encouraged to participate in the lookalike competition. The film's release on October 23 will likely continue to generate debate, with some cinemas declining to show it and others expected to screen it despite the backlash.
