Liberty London Transforms into Bridgerton World with Immersive Pop-Up
London's iconic Liberty department store is embracing the world of Bridgerton with a captivating new pop-up experience, launched to coincide with the release of the first half of season four on Netflix. This immersive installation invites fans to step directly into the lavish universe of the hit period drama, offering a unique retail and sensory journey.
Celebrating a New Fashion Collection
The pop-up serves as the centrepiece for Liberty's second Bridgerton-inspired collection, which expands significantly on the initial 2024 release. This latest range features an extensive array of items, from elegant home décor and stylish accessories to exquisite dresses and even comfortable pyjamas, all drawing inspiration from the show's distinctive aesthetic.
Located on the store's fourth floor, the experience begins as soon as visitors approach, with orchestral versions of popular songs—a signature element of the series—setting the tone. Upon arrival, guests are greeted by opulent floral displays and sumptuous blue velour draped curtains, creating an atmosphere that mirrors the show's Regency-era glamour.
Exclusive Displays and Showstopping Masks
The entire floor has been dedicated to the Liberty x Bridgerton collection, with different sections highlighting various fabrics and products. A particular highlight is the display of authentic masks worn by the cast during the masquerade ball in episode one of the new season.
Fans can examine these intricate pieces up close, including masks belonging to key characters such as Eloise, Lady Danbury, Francesca Stirling, and the season's leading man, Benedict. This attention to detail provides a tangible connection to the on-screen drama, enhancing the immersive nature of the pop-up.
Practical Details for Visitors
The pop-up is now open and will run until March 23, offering ample opportunity for enthusiasts to explore. It is situated on the fourth floor of Liberty at its Regent Street location in Carnaby, with the nearest Tube station being Oxford Circus.
This collaboration underscores Liberty's ongoing commitment to blending high fashion with popular culture, creating memorable experiences that resonate with both loyal customers and new audiences drawn by the Bridgerton phenomenon.
