A former coach park used during the 2012 London Olympics is set to be transformed into a major cultural destination in Stratford, east London. The development, named Stratford Junction, will include performance venues, art installations, public plazas, and green spaces, according to plans unveiled by Hallmark Property Group.
From Coach Park to Cultural Hub
The site, located near Stratford station and bordered by railway tracks, was previously considered for the ill-fated MSG Sphere project, which was rejected by local residents. Now, Hallmark Property Group has proposed a new vision for the 1.7-hectare plot. The plans include 1,700 square metres of new public space, featuring green areas, a piazza, and outdoor exhibition spaces. Over 100 public art installations and an art trail will be integrated into the neighbourhood.
Two flexible performance venues will host shows for audiences ranging from 1,200 to 4,300 people. Additionally, 20,000 square metres of space will be dedicated to immersive experiences and exhibitions. The development will also include bars, cafes, and restaurants to cater to visitors.
Economic Impact and Housing
The project is expected to attract £190 million in visitor expenditure and create up to 1,500 new jobs. To fund the cultural amenities, the development will include 2,100 shared-living homes and 1,600 hotel rooms, capitalising on Stratford's excellent transport links. Three new skyscrapers, ranging from 31 to 47 storeys, will house these units.
The plans have already undergone a year of engagement with local residents and stakeholders. Further public consultations will be held at The Source, Theatre Square, E15 1BX, on July 15-16, 2026, from 4-7pm.
Stratford's Cultural Renaissance
Stratford Junction joins the wider East Bank cultural hub, which includes V&A East, V&A Storehouse, and Sadler's Wells East, all backed by the Mayor of London. The new development aims to build on Stratford's growing reputation as a cultural destination, following the 2012 Olympics and the opening of Westfield Stratford City shopping centre.
According to Hallmark Property Group, the site has already seen a preview of its artistic ambitions, with old red double-decker buses decorated by street artists including Tamp Two, Captain Kris, and Tom Blackford placed on the site. This installation hints at the larger cultural programme to come.
The project is designed to create a year-round programme of events, festivals, and community activities, transforming the underused site into a bustling hub. If approved, Stratford Junction could open within the next few years, significantly boosting the local economy and cultural offering.
