Iconic British Makeup Brand Barry M Faces Uncertain Future
The beloved cosmetics company Barry M, a staple on British high streets since 1982, is teetering on the edge of administration as it attempts to restructure its finances. The London-based brand, famous for its innovative crackle nail polish and vibrant colour ranges, filed a notice of intent to appoint administrators on January 29, 2026.
Financial Struggles and Potential Outcomes
This legal move provides Barry M with a brief window to explore financial restructuring options. The company may pursue refinancing arrangements or consider a potential sale if market conditions deteriorate further. Despite recent reports indicating increased profits, the brand has cited geopolitical issues as significantly impacting its operational costs, according to Times coverage.
Employment Concerns and Brand Legacy
The potential administration places more than 100 jobs at immediate risk at the company's Mill Hill factory in North London. Barry M products remain widely available through major retailers including Tesco, Boots, and Superdrug across the United Kingdom. The brand has built considerable loyalty through its commitment to vegan formulations and cruelty-free initiatives.
Historical Context and Leadership
Founded by Barry Mero who opened his first makeup stand in East London during the 1970s, the business transformed into a cult favourite among British consumers. Following Barry's passing in 2014, leadership transferred to his son Dean Mero, who oversaw a significant rebranding initiative just last year.
Broader Retail Landscape Challenges
This development follows concerning trends in British retail, exemplified by the recent closure announcement of Cool Britannia on Oxford Street. That patriotic merchandise store's closing-down sale prompted customer reflections about declining British brands and concerns about London's iconic shopping districts losing their distinctive character.
Metro has reached out to Barry M for official comment regarding the administration proceedings and the brand's future direction. The outcome will significantly impact both the cosmetics industry and London's manufacturing sector.
