The sweet success story of The Apprentice winner Harpreet Kaur has turned sour as her dessert parlour business has dramatically collapsed into administration. Just two years after securing Lord Sugar's £250,000 investment on the BBC reality show, Kaur's company Oh So Yum Ltd has ceased trading, leaving a trail of disappointed creditors.
From Reality TV Triumph to Business Failure
The dramatic fall from grace sees the closure of multiple dessert outlets across England, including locations in Stourbridge, Doncaster, and Sheffield. The collapse represents a stunning reversal for the entrepreneur who impressed Lord Sugar with her business acumen and ambitious expansion plans during the 2022 series.
Creditors Left with Bitter Taste
Administrators from CVR Global have revealed the scale of the financial disaster, with unsecured creditors facing losses estimated at £71,000. The company's assets were described as "minimal," offering little hope for recovery of the substantial debts owed to suppliers and other business partners.
Among the casualties is the Stourbridge branch, which opened with considerable fanfare in September 2022, shortly after Kaur's television triumph. The closure has left local customers disappointed and raises serious questions about the viability of rapid expansion strategies in the competitive food and beverage sector.
What Remains of the Dessert Empire?
While Oh So Yum Ltd has collapsed, Kaur continues to operate other dessert businesses under different corporate entities. Her original parlour in Doncaster and newer ventures in Leeds and Sheffield remain trading, though the administration of her flagship company casts a shadow over the entire operation.
The collapse serves as a cautionary tale about the challenges facing reality TV winners transitioning from television fame to sustainable business success. Industry experts note that the intense scrutiny and pressure to deliver rapid growth can often lead to over-expansion and financial instability.
Lord Sugar's investment team has yet to comment on whether their stake in Kaur's broader business portfolio has been affected by this corporate failure. The situation continues to develop as administrators work through the complex process of winding down the failed company.
