While massive discounts on high-end electronics often dominate Black Friday headlines, the most meaningful bargains for many Brits are the genuinely affordable finds. In the midst of an ongoing cost-of-living crisis, this year's sales season shines a light on useful and joy-sparking products that have been discounted to under £50.
The Filter has curated a selection of the best sub-£50 deals, with prices dropping even further as you explore. This list spans the entire Christmas gifting spectrum, from premium vodka and Sealskinz socks to top-rated household gadgets and beauty products, all now available for less than the price of a typical takeaway.
How to Navigate Black Friday Smartly
At The Filter, we advocate for sustainable shopping, and the rampant consumerism often associated with Black Friday sits uncomfortably with us. However, we also believe in shopping intelligently. There is no denying that this period can be the best time of year to purchase big-ticket items you genuinely need and have planned for, or to stock up on regular purchases like skincare and cleaning essentials.
We are committed to only recommending genuine deals. Our team assesses the price history of every product and will not feature anything unless it is authentically lower than its average price. Furthermore, we only highlight deals on products that our team has tested or that have been recommended by trusted product experts, ensuring our picks are editorially independent and free from commercial influence.
Top Black Friday Picks Under £50
Here is a breakdown of the best deals we've found, organised by price bracket to help you find the perfect affordable gift or treat.
Deals from £40-£50
Oswin Hyde Joseph Handcrafted Umbrella is now £49, down from £75. Dubbed the best-looking umbrella by our experts, it offers robust quality and broad coverage.
Oral-B iO Kids Disney Stitch Electric Toothbrush has been slashed to £40 from £100. This child-friendly brush is designed for kids aged six and above.
Echo Spot (newest gen) Smart Alarm Clock with Alexa is now £44.99, a significant drop from its usual £79.99 price point.
Park Tool Adjustable Torque Driver for cyclists is available for £44.91, well below its average price of £66.71.
VTech KidiZoom Snap Touch 5MP Camera is a steal from £42.49, perfect for children who want a phone-like device for photos and games.
Deals from £30-£39
EA Sports FC 26 for PS5 has seen its price halved, now starting at £34.99.
Marc Jacobs Daisy Love Eau de Toilette (50ml) brings a scent of summer for £37.50, down from £75.
Charlotte Tilbury Cryo-Recovery Eye Serum, voted the best for puffiness, is now £35.25.
Renpho Reach Massage Gun with a detachable handle, ideal for sore backs, hits a new low of £34.06.
Kärcher WV 1 Window Vacuum is a powerful, lightweight tool for battling condensation, now from £33.49.
Stanley Classic 1L Thermal Flask, a winter essential, is discounted to around £33.49.
Deals from £20-£29
Sabrina Carpenter's 'Short n' Sweet' LP on coloured vinyl is now £27.74.
Bathtub Gin Grapefruit & Rosemary 70cl, a craft gin, is priced at £27.54.
Kenwood Ripple Kettle, a stylish and efficient model, starts at £27.
Sealskinz Unisex Waterproof Socks are excellent for winter running, now £25.95.
Azul Tile Laying Board Game, perfect for family fun, is available from £25.49.
Deals from £10-£19
Guinness Nitrosurge Device allows you to pour pub-quality draught at home for £19.99. The special cans are also discounted to £15.67 for a pack of ten.
Amazon Fire TV Stick 4K (latest version) transforms your TV into a smart TV for just £19.99.
Peter Thomas Roth Instant Firmx Eye Cream, the viral botox in a bottle, is a bargain at £19.
KeepCup Commuter Travel Mug (340ml), the original and best, starts from £18.40.
Best Buys Under £10
Pukka Herbs Herbal Tea Advent Calendar is a calming countdown to Christmas, now £9.49.
Command Picture Hanging Strips Value Pack lets you decorate without damage for £8.99.
ThermoPro TP03H Meat Thermometer ensures perfectly cooked meat for just £8.46.
L'Oréal Paris Telescopic Mascara, a cult favourite, is at an incredible low of £5.99.
