Black Friday 2025 has delivered what many shoppers have been waiting for - genuine record-breaking discounts on premium electric toothbrushes that have even surprised seasoned consumer journalists.
Unprecedented Price Drops Across the Range
According to trusted price-tracking service CamelCamelCamel, the entire Oral-B iO range has crashed to its cheapest ever prices during this year's Black Friday sales event. The discounts are so substantial they've managed to cut through the usual promotional noise that typically surrounds electric toothbrush deals.
The Oral-B iO2 Electric Toothbrush, currently the best-selling model on Amazon, has seen the most dramatic price reduction. Originally priced at £100, it's now available for just £34.99 - representing a massive 65% saving that's driving tens of thousands of purchases.
This particular model comes equipped with a Gentle Care head, travel case, refill holder and features the same quiet Braun motor found in more expensive versions. It also includes a two-pin UK plug and built-in pressure sensor, making it an exceptional value package.
Mid-Range and Premium Options Also Hit New Lows
For those seeking additional features without breaking the bank, the Oral-B iO3 Electric Toothbrush has dropped from £160 to £49.99. This represents another record low price point and includes two toothbrush heads, long-life lithium battery, pressure sensor and compact travel case.
Moving up the range, the Oral-B iO5 Electric Toothbrush has experienced one of the most dramatic cuts, falling from £280 to just £79.99. This 71% discount makes it one of the largest hygiene product savings currently available on Amazon.
The iO5 model offers five cleaning modes, real-time tracking through the Oral-B app, refill change alerts and advanced pressure sensor technology. Historical data shows this model typically retails above £200, making the current price genuinely unprecedented.
Why These Deals Stand Out From Typical Promotions
Electric toothbrush deals have become somewhat notorious for overhyped discounts in recent years, but the current Oral-B iO offers appear to justify the excitement. With price trackers and sales charts aligning to confirm these are genuine record lows, shoppers are responding enthusiastically by clearing shelves rapidly.
The latest Oral-B iO models are known for being quieter, smoother and more powerful than their predecessors, which combined with these aggressive pricing strategies explains the current shopping frenzy. Consumer behaviour suggests that many people now wait specifically for major sales events like Black Friday to purchase electric toothbrushes, and this year's offers are delivering on that anticipation.
With stock levels already showing signs of strain, the window for securing these record-low prices may be limited. The combination of verified price tracking data and overwhelming consumer response makes this one of the few occasions where the Black Friday hype appears to be entirely justified.
