Supermarket giant Morrisons is making waves by launching a new service that provides customers and tradespeople with round-the-clock access to high-quality water. The retailer has announced a strategic partnership with SpotlessWater to install self-service ultra-pure water stations across its UK store forecourts.
What the New Partnership Offers
The collaboration brings 24/7 access to purified water, targeting both professional users and everyday shoppers. The first stations became operational in October at Morrisons stores in Shrewsbury, Lichfield, and Woking.
Jason Mallinson, Morrisons Services Procurement Manager, described the initiative as "a new and sustainable service supporting local professionals and increasing reasons to visit our stores."
SpotlessWater, which has operated since 2016, is well-known for supplying water used by window cleaners, vehicle detailers, and solar panel specialists. The company already runs over 150 stations nationwide and has dispensed more than 600 million litres of water to date.
Expansion Plans and Technology
This initial rollout marks just the beginning of a broader expansion. Nine additional locations are scheduled to go live by early 2026, with confirmed sites including Cardiff, Whitley Bay, and Stratford.
The technology behind these stations represents a significant advancement in water dispensing systems. More than 45 sensors continuously monitor water quality, flow, and pressure, ensuring consistent purity. The system also offers environmental benefits by eliminating the need for disposable resins and harsh cleaning agents.
SpotlessWater CEO Tim Morris emphasised that the partnership will provide "more convenient, secure and well-located stations" while creating a complementary revenue stream for the supermarket chain.
Pricing Structure and Accessibility
While the service offers convenience, it does come with a cost. Customers can expect to pay approximately 4.3 pence per litre (excluding VAT) if they set up an account with SpotlessWater.
For those preferring not to create an account, the stations accept debit and credit card payments, though the price is slightly higher at around 2 pence extra per litre.
The stations are positioned to serve multiple user groups. Tradespeople can refill their containers with ultra-pure water required for their professional work, while regular shoppers might discover new uses for high-quality water in household tasks or vehicle maintenance.
The first nine sites are expected to be fully operational by January, with further locations planned as the partnership expands Morrisons' range of in-store services.
