Britain's love affair with the Lidl bakery shows no signs of slowing down, and a fresh wave of nostalgia is sweeping the aisles. The budget supermarket, frequently voted the nation's favourite for baked goods, has triumphantly returned a beloved retro treat to its shelves: the iconic iced school cake.
A Slice of Nostalgia
For anyone who grew up in the 1990s or early 2000s, the sight of a simple sponge slab topped with white icing and rainbow sprinkles is a powerful memory. Lidl's version of this classic has made a comeback, selling for 69p per slice. The retailer has offered this 'guest' item several times over the past year, and each reappearance sends customers into a frenzy.
Shoppers have taken to social media to express their delight, describing the cake as 'lush', a '10/10', and the snack of their 'dreams'. Some even recommend enjoying it with custard for the ultimate experience. However, fans should note that the price has increased by 10p since May 2025, when it was available for just 59p.
How Does It Rate?
The cake recently underwent a professional taste test. Alex Goldsmith, Head of Social Video at Metro, sampled it and awarded a solid 4 out of 5 stars. Her verdict praised it as 'a well-executed take on the classic school cake' with a moist, flavourful sponge, though she noted the icing was 'a tad too thick' compared to the original versions many remember.
As with most limited-edition bakery items at Lidl, the school cake is expected to be available only for a few weeks or while stocks last, prompting a 'grab it while you can' mentality among devotees.
More New Bakery Delights
The nostalgic school cake isn't the only new arrival causing a stir. Lidl's bakery section has welcomed several other innovative products this month:
- Banoffee Slice (89p): This banana and toffee creation has been hailed on social media as 'truly incredible', 'delish', and 'a bloomin' beaut'.
- Caramel Cronuts: A hybrid of croissant and doughnut with a caramel twist.
- Pizza Pretzels: A savoury option combining two popular snack formats.
This trend of reviving classic flavours isn't unique to Lidl. The news follows Kellogg's recent launch of limited-edition Crushed Mini Eggs & Chocolate flavour Squares bars in Tesco, a nod to 90s cereal treats, priced at £2.25 for a four-pack.
