For many Brits, the frantic pace of the Lidl checkout is a familiar, if slightly stressful, part of the weekly shop. Known for their high-speed scanning, the process often leaves customers scrambling to pack their bags. But a major change is on the horizon, designed to give shoppers back some precious time.
The New Tech in Aisle
Lidl has announced it is rolling out customer-operated electronic terminals, or scan and shop handsets, to its stores across the UK. This new system, trademarked as Lidl & Go, allows shoppers to scan items as they place them in their trolley, promising a quicker and more efficient payment process.
While this technology is commonplace in traditional supermarkets, it marks a significant shift for the discount retail sector. The rollout follows a similar feature introduced for users of the Lidl Plus loyalty app, which lets members scan items with their smartphones.
A Phased Rollout and Bakery Treats
The new handheld scanner initiative began with a limited 'friends and family' trial across four stores in September. Lidl plans to implement the technology in phases, with a full rollout expected throughout 2026.
This tech news comes as Lidl also delights customers with the return of three popular bakery items. Shoppers can now once again find the Chocolate Brioche Croissant for 89p, the Half and Half Cookie for 69p, and the White and Milk Chocolate Drizzle Doughnut for 69p (or 59p for Lidl Plus members).
Efficiency Versus the Human Touch
This move is part of a broader industry trend where supermarkets are increasingly turning to technology to improve efficiency. Shyam Unarket, Lidl GB's customer relations director, stated: "We are committed to investing in technologies that simplify the customer journey and offer greater flexibility in how people shop with us."
However, the push for tech has not been universally welcomed across the sector. Other major chains like Waitrose, Sainsbury's, and Asda have faced customer criticism for innovations such as AI trolleys and facial recognition, with some shoppers preferring human interaction.
Despite this divide, Lidl's strategy appears to be working. The German retailer now holds a record 8.3% market share and is close to overtaking Morrisons as the UK's fifth-largest supermarket. With research suggesting Brits spend an average of eight and a half months of their lives in supermarkets, any time saved at the checkout is a welcome change for many.
