Chocolate enthusiasts in West London have a major reason to celebrate this November. The renowned British chocolatier, Hotel Chocolat, has announced it will be opening the doors to a brand-new Velvetiser Café and concept store in Ealing Broadway.
A Sweet New Destination
The grand opening is set for November 26, 2025, promising to bring a dose of indulgent luxury to the area just in time for the festive season. This isn't just another shop; it's a dedicated space where customers can slow down and fully immerse themselves in the world of premium cocoa.
The centrepiece of the new venue is, without a doubt, the Velvetised drinking chocolate. Patrons will be spoilt for choice with an impressive 18 different flavours available. Whether you prefer it hot, refreshingly cold over ice, or blended into a creamy Choc Shake, there's a option for every palate.
Personalised Chocolate Experience
The café experience is highly customisable. Customers can choose their base, opting for traditional dairy or a variety of plant-based milks, and then select from a range of delicious toppings to create their perfect drink.
For those who feel overwhelmed by the choices or simply want to discover something new, the knowledgeable staff will be on hand to help you find your chocolate “Love Match”. This personalised service recommends treats based on your flavour preferences, guiding you through options from smooth pralines and patisserie-inspired chocolates to the more adult, boozy selections.
The store itself has been designed to be a welcoming and cosy retreat, featuring seating for 26 guests. This allows visitors to relax in a comfortable environment while they enjoy their chocolate and browse the brand's premium selection of boxed chocolates and gifts.
Official Statements and Opening Day Perks
Frankie Haynes, Omnichannel Director at Hotel Chocolat, expressed her excitement, stating: “We’re thrilled to bring the Hotel Chocolat experience to Ealing Broadway. Our new Velvetiser Café is designed to offer a relaxing space where people can enjoy our signature drinks and treats at a leisurely pace.”
Andrew Rollings, Centre Director at Ealing Broadway, also commented, adding: “From a wide range of drinking chocolate in the Velvetiser café to beautifully packaged gifts, it brings a touch of festive luxury that’s perfect for shoppers looking to treat themselves or pick up something special”.
Shoppers visiting on opening day can look forward to a few special surprises. Additionally, members of the brand's VIP.ME loyalty scheme will receive 20% off drinks purchased in the Velvetiser Café, making that first visit even sweeter.
This new opening solidifies Ealing Broadway's status as a key retail destination and provides a delicious new stop for anyone visiting the area, from serious cocoa connoisseurs to those simply in need of a sweet treat.
