Cyber Monday has arrived, bringing with it a surge of online deals, but one particular offer on Amazon is stirring memories of the pandemic-era shopping frenzies. A massive 48-pack of toilet roll has been reduced to just £19.15, prompting concerns that bulk-buying habits could make a swift return.
The Deal Driving the Dash
At the heart of the offer is a 4-ply quilted toilet roll, marketed as 'Supremely Soft'. The product boasts four cushioned layers for comfort and is crafted from FSC-certified materials. Each roll contains 160 sheets, and the Cyber Monday bundle consists of four separate packs of 12 rolls, totalling 48 rolls.
Shoppers are not obligated to purchase the entire bulk pack. Options include a single 12-roll pack for £5.32, a dual pack for £11.23, or the full four-pack bundle for £19.15, down from its previous price of £21.28. The packaging itself incorporates 30% recycled materials.
Echoes of 2020 Panic Buying
The promotion has sparked a notable reaction, with Amazon data indicating the product is "hot property." This has led to speculation about a potential revival of the bulk-buying phenomenon that saw supermarket shelves stripped bare of toilet paper at the start of the COVID-19 pandemic in 2020.
Metro's coverage, published and updated on December 1, 2025, explicitly references the public outrage from that period, noting the current deal could see Amazon sell out of the hygiene staple.
Customer Reviews Highlight Quality
The product has garnered significant praise from verified buyers, who commend its quality and value. Key reviews cited include:
- Alan: "This is very good value. The paper is very strong, but it is quilted and soft... This paper is super value and I am going to use it in the future."
- Lagertha: "They are thick and get the job done without risking any of the dreaded finger popping through due to weak quality."
- Francine: "Excellent toilet roll. Soft, thick, absorbs well and a good quality. I’d place this product in the same category as some of the leading luxury brands like Cushelle."
As the Cyber Monday sales continue, this deal underscores how everyday essentials can become headline-grabbing offers, blending practical savings with a potent dose of collective memory for UK shoppers.
