Specialist lingerie and swimwear retailer Bravissimo has confirmed it will open a new branch at The Glades shopping centre in Bromley, bringing its fitting service to the town centre and creating a dozen local jobs.
The store will be located on the second floor of The Glades, adjacent to the Guest Services Lounge. Bravissimo, which focuses on D cup sizes and above, said customers will have access to complimentary fittings from its team of expert fitters.
Recruitment Underway for 12 New Positions
The opening will create 12 jobs in the Bromley area, with recruitment for management positions already in progress. The announcement was made by the company as part of its ongoing expansion across the UK.
Caroline Bartlett, Bravissimo's retail and customer director, said: "We are thrilled to be bringing Bravissimo to Bromley. Our physical shops are fundamental to our purpose of inspiring our customers to feel confident and uplifted through the award-winning fitting and shopping experiences our team of expert fitters provide every day. Bringing these experiences to new locations across the UK is incredibly exciting."
Fittings and Product Range at New Bromley Branch
The new store will stock an extensive collection of lingerie and swimwear designed specifically for customers with D cup sizes and above. Bartlett emphasised the impact of in-store fittings, noting that customers frequently share how these experiences have positively changed their self-perception.
She added: "We're delighted to be joining The Glades. Every day, our customers tell us about how their in-store fittings have genuinely changed the way they feel about themselves for the better, so we can't wait to welcome our existing customers and introduce new customers to the Bravissimo magic."
Opening Date Yet to Be Announced
An official opening date for the Bromley branch has not yet been disclosed. The retailer's arrival at The Glades follows a period of development for the shopping centre, which has seen various tenant changes and refurbishments in recent years.
Bravissimo's expansion into Bromley reflects a broader trend of specialist retailers investing in physical store locations despite the growth of online shopping. The company operates numerous stores across the UK, and this new location will serve both existing customers and those new to the brand.
