The familiar sight of Greggs shops across British high streets has long been synonymous with quick, affordable bakery treats, from sausage rolls to doughnuts. However, a new contender is emerging on the scene, quietly expanding its presence and challenging the established favourite. Bakery79, a relatively unknown chain specialising in food-to-go, has been making significant strides in the UK market since its launch earlier this year.
Rapid Expansion Across the UK
Bakery79 has experienced a swift and notable growth spurt, with 12 recently opened sites strategically located in former Greggs concessions at Park Garage Group forecourts. This move signals a direct competition for space and customers in the competitive bakery sector. Currently, the chain boasts around 80 stores, with the majority concentrated in the South of England. However, its reach is extending northwards, with locations now established in Newcastle, Durham, and even Aberdeenshire in Scotland, demonstrating a nationwide ambition.
What's on the Menu at Bakery79?
The bakery offers a comprehensive menu designed to cater to various meal times and cravings. For breakfast, customers can enjoy classic options such as bacon baps and sausage baps, alongside innovative choices like breakfast pots, potato poppers, and baguettes. One confident staff member even claimed to Kent Online that their breakfast bowl surpasses that of Greggs in quality.
Beyond the morning fare, Bakery79 serves a diverse array of items including a range of coffees, pizzas, halloumi bites, chicken bites, cookies, doughnuts, sandwiches, and, of course, sausage rolls. Jackie, a staff member interviewed by Kent Online, highlighted the chain's commitment to quality, particularly in their pastries. She noted, 'In other stores you usually get a lot of pastry and not much inside, but these are full, especially the ones with beans. The sausage rolls are really nice too.'
Customer Reactions and Community Focus
Bakery79 places a strong emphasis on fostering a sense of community within its shops, aiming to create warm and welcoming environments for all visitors. This approach appears to resonate well with customers. Regular patron Emily K shared on the company website, 'The community vibe at Bakery 79 makes it special, and the baked goods are to die for!' Another customer, Mike C, added, 'Always fresh, always tasty – Bakery 79 is my go-to for a quick bite and great coffee!'
Social Media Buzz and Food Quality
The quality of the food has also garnered positive attention on social media platforms. TikTok user @Liam_Lav, who discovered Bakery79 after it took over a former Greggs concession in Ashington, Northumberland, was thoroughly impressed. In a video showcasing the hot food displays, he exclaimed, 'The stuff in here looks absolutely lush,' and praised the pizza as 'unreal.' Another satisfied social media user went so far as to declare Bakery79's pepperoni pizza the 'best pepperoni pizza,' a bold claim in a market saturated with options.
Responding to customer demand, the bakery has expanded its pizza offerings, recently introducing a Meat Feast flavour. This move places Bakery79 in direct competition with Greggs, which is well-known for its own pizza slices. However, price may play a crucial role in customer decisions, especially amidst the ongoing cost of living crisis. Currently, a pepperoni pizza slice at Greggs costs £2.75, while Bakery79 charges £2.79 per slice, a slight difference that could influence consumer choice.
A Growing Contender in the Bakery Market
Bakery79's rapid expansion and positive customer feedback suggest it is a chain to watch in the UK's food-to-go sector. By focusing on quality ingredients, a community-oriented atmosphere, and a diverse menu, it is positioning itself as a viable alternative to established giants like Greggs. As it continues to open new locations and refine its offerings, the bakery chain could significantly reshape the competitive landscape for quick bakery snacks across the country.
