Next Acquires Russell & Bromley in Pre-Pack Deal, Store Closures Loom
Next Buys Russell & Bromley, Store Future Uncertain

Next Secures Russell & Bromley in Pre-Pack Insolvency Acquisition

In a significant move within the UK retail sector, Next has acquired the long-established luxury footwear brand Russell & Bromley as part of a rescue deal. The transaction, structured as a pre-pack insolvency arrangement, was confirmed by administrators, marking a pivotal moment for the heritage business. However, the future of many of Russell & Bromley's physical stores remains shrouded in uncertainty, with reports indicating potential closures.

Details of the Acquisition and Store Implications

Russell & Bromley, which operates 36 standalone stores and nine concessions across the United Kingdom and Ireland, employs approximately 440 people. Founded in Sussex back in 1879, the brand has built a reputation for specialising in high-quality men's and women's footwear, along with a range of bags and accessories. According to sources from the Home of Direct Commerce, Andrew Bromley, the CEO of Russell & Bromley, stated that following a strategic review with external advisers, the difficult decision was made to sell the brand.

He emphasised that this route was chosen as the best way to secure the future for the Russell & Bromley name, expressing gratitude to staff, suppliers, partners, and customers for their ongoing support throughout the company's long history. In the deal, it has been reported that Next will retain only three of the existing shops: locations in Chelsea, Mayfair, and the Bluewater Shopping Centre. Administrators at Interpath have announced they will explore options for the remaining stores and concessions, which continue to trade for the time being.

Broader Context and Industry Impact

This acquisition highlights the ongoing consolidation in the retail industry, particularly in the luxury and footwear segments. Next's move to purchase Russell & Bromley through a pre-pack insolvency deal allows for a swift takeover while potentially minimising disruptions. Such arrangements are often used to rescue struggling businesses by transferring assets to a new owner, though they can lead to job losses and store closures as seen here.

The uncertainty surrounding the fate of the other stores underscores the challenges faced by brick-and-mortar retailers in today's competitive market. As administrators work to find solutions for the remaining outlets, stakeholders will be closely monitoring developments to understand the full impact on employment and the brand's legacy. This deal may signal a strategic shift for Next as it expands its portfolio in the luxury sector, leveraging Russell & Bromley's established reputation.