As the UK shivers through the dark, damp days of January, millions are looking to swap the gloom for a dose of winter sun. With the NHS estimating that around 2 million people in the UK are affected by Seasonal Affective Disorder (SAD), the post-New Year search for a restorative escape is more popular than ever. According to new data from travel company loveholidays, Britons are flocking to a mix of classic favourites and emerging hotspots to get their mojo back.
The Top Five Winter Sun Destinations for 2026
The list reveals a fascinating shift in travel trends, with a former fishing village in Egypt taking the top spot and a Balkan gem making a surprise entry. Here are the five destinations where Brits are securing their cheeky winter glow.
1. Hurghada, Egypt: The New Number One
Soaring to the top of the list is the Red Sea resort of Hurghada. Once a quiet secret known for its stunning coral reefs and golden beaches, it has now become the most popular January destination for UK holidaymakers. Visitors are drawn by its world-class diving, snorkelling, and array of water sports, as well as desert safaris and lively nightlife. While new developments have brought hotels and waterparks, the old town of El Dahar retains a tranquil charm. For those looking to book, easyJet offers return trips from Gatwick starting from around £219.79 for travel in late January.
2. Sharm El Sheikh, Egypt: The Established Favourite
Coming in a close second is the iconic Sharm El Sheikh, the original Red Sea resort beloved by generations. Located on the Sinai peninsula, it attracts millions with its luxury all-inclusive hotels, sandy beaches, and guaranteed sunshine. The resort has seen phenomenal growth since being handed back to Egypt in 1982. Flights from the UK take approximately five hours and 20 minutes, with one-way fares sometimes available for as little as £40.
3. Marrakech, Morocco: The Glamorous Gateway
In third place is the eternally captivating city of Marrakech. A gateway to North Africa, its labyrinthine souks filled with spices, lanterns, and leather goods have inspired travellers for decades. Since becoming a haunt for the wealthy and famous in the 1940s, attracting figures like Winston Churchill and The Beatles, it has perfected a blend of mysterious tradition and modern vibrancy that continues to allure British visitors seeking culture alongside sunshine.
4. Gran Canaria, Canary Islands: The Miniature Continent
The Spanish island of Gran Canaria secures the fourth spot. Known as a 'miniature continent' for its diverse landscapes, it offers everything from the azure seas and sand dunes of Maspalomas to a dramatic volcanic interior perfect for trekking. A long-standing favourite for value, it has also grown as an LGBT-friendly destination with vibrant nightlife. A six-night stay for two in January can be found for around £333, explaining its enduring appeal for budget-conscious Brits.
5. Ksamil, Albania: The Surprise Hotspot
Rounding off the top five is the stunning Albanian Riviera, with the village of Ksamil leading the charge. This idyllic location, with its crystal-blue waters and isolated beaches, represents a new frontier for European travel. Once overlooked, Albania is now drawing curious holidaymakers with its dramatic terrain and UNESCO-listed medieval cities like Berat. Tourism to Albania has skyrocketed by 80% since 2019, cementing its status as a sought-after and affordable alternative.
Escaping the January Gloom
The clear trend from this data is a national desire to combat the winter slump with affordable, sun-drenched breaks. Whether it's the underwater wonders of Egypt, the cultural tapestry of Morocco, the reliable Canary Islands, or the emerging beauty of Albania, the options for a January reset are more varied than ever. For the two million Brits affected by SAD, and countless more simply tired of the cold, these destinations offer a vital tonic of light, warmth, and a change of scene.
