In a surprising move that's ruffling feathers in the hospitality industry, KFC has launched its first-ever bar in the United Kingdom, transforming part of its flagship Soho restaurant into 'The Colonel's Bar'. This bold venture marks a significant departure from the brand's traditional fast-food model, offering customers a sophisticated drinking experience alongside their favourite fried chicken.
A New Era for Finger-Lickin' Good Drinks
The newly opened establishment at 40-42 Leicester Square represents KFC's ambitious push into the competitive London bar scene. Gone are the plastic trays and hurried meals - instead, patrons can enjoy carefully crafted cocktails in a stylish setting that maintains the brand's distinctive red-and-white colour scheme while elevating the overall experience.
Signature Sips and Savoury Bites
The bar's menu features several innovative creations that put a spirited twist on KFC classics:
- The Colonel's Cup: A refreshing gin-based cocktail served in a distinctive copper mug
- Finger-Lickin' Spritz: A bubbly aperitif with citrus notes that perfectly complements fried chicken
- Bourbon Barrel Cola: An elevated take on the classic KFC drink, featuring premium bourbon
- Beer-Battered Wings: Exclusive bar-only menu items that bridge the gap between pub food and fast food
Strategic Location in London's Entertainment Heart
Positioned in the heart of London's West End, The Colonel's Bar capitalises on the area's thriving nightlife and tourist traffic. The location at Leicester Square places it amidst theatres, cinemas, and other entertainment venues, making it an ideal spot for pre-show drinks or post-movie refreshments.
'We're constantly looking for new ways to delight our fans and bring the KFC experience to life in unexpected ways,' said a spokesperson for the brand. 'The Colonel's Bar allows us to showcase our products in a completely new environment while staying true to our heritage.'
Industry Implications and Customer Response
The move represents a growing trend of fast-food chains expanding into new service categories to increase customer dwell time and spending. Industry analysts suggest this could signal the beginning of a broader shift toward hybrid dining-drinking establishments across the quick-service restaurant sector.
Early visitors have taken to social media to share their experiences, with many expressing surprise at the quality of the cocktails and the sophisticated atmosphere. The bar has already become a talking point among London foodies, with queues forming during peak evening hours.
Whether this becomes a one-off experiment or the start of a nationwide rollout remains to be seen, but for now, Londoners can enjoy the unique experience of sipping cocktails in the shadow of the Colonel's familiar smiling face.
