In an exciting development for one of London's most cherished sporting traditions, Fulham Football Club's Riverside Stand has been confirmed as a premium hospitality venue for the 2026 Boat Race. This marks the first occasion the space will be accessible to the public during the historic rowing event, following the stand's inaugural opening last spring.
Exclusive Riverside Experience
The newly introduced hospitality offering, known as Fulham Pier, promises to elevate the spectator experience with front-row views of the Thames. Glen Sutton, Director of Fulham Pier, expressed pride in showcasing this premium setup, describing it as a reflection of London's magical riverside atmosphere. On Race Day, attendees can expect a welcoming destination with a variety of options, from vibrant social areas to more sophisticated packages designed for those seeking a memorable occasion.
Hospitality Packages and Pricing
The Blues' Club at Fulham Pier will feature two distinct hospitality tiers. The first is priced at £79 per person, offering a more accessible entry point, while the second, at £229 per person, provides an elevated experience. Additionally, other venues on the site, including Brasserie Constance and Flo Bar, will host alternative race day experiences, ensuring a diverse range of options for visitors.
Collaboration and Broadcast Details
Siobhan Cassidy, Chair of The Boat Race Company, highlighted the delight in announcing this new partnership with Fulham Pier. She emphasised that the Boat Race, often dubbed London's 'Party By the River', is an iconic event celebrating British excellence, with the new hospitality embodying this spirit. Notably, the 2026 race will be broadcast on Channel 4, marking its return to the network after several decades.
Historical Context and Recent Events
The Boat Race, which began in 1929, has long featured Fulham FC's Craven Cottage as a recognisable landmark along its route. In the 2025 edition, Cambridge secured victories in both the men's and women's races, extending their overall leads to 88-81 for the men and 49-30 for the women. However, last year's regatta faced challenges due to poor water quality in the Thames, with rowers advised against entering the river, underscoring ongoing environmental concerns.
This new hospitality initiative at Fulham FC's Riverside Stand not only enhances the spectator experience but also adds a fresh dimension to the Boat Race's rich heritage, blending sport, culture, and premium amenities in the heart of London.
