One of the United Kingdom's most prominent festive attractions is facing a storm of online criticism, with some visitors branding it a 'hell-scape' and urging others to avoid it. The target of this seasonal scorn is none other than the Bath Christmas Market, an event that has grown over a quarter of a century to become a major draw outside London.
A Festive Fury on Social Media
Disgruntled attendees have taken to social media to voice their frustrations in no uncertain terms. Complaints range from shock at perceived extortionate pricing—"Nine pounds for pigs-in-blankets!"—to laments about overwhelming crowds that make navigation difficult. Other critics offer a more philosophical take, suggesting the market has lost its authentic spirit. One TikTok user argued it "doesn’t actually feel like a Christmas market," but rather a generic market that simply happens to be held in December with a few decorations added.
Celebrating 25 Years of Success
This criticism stands in stark contrast to the market's official stature and popularity. Located in the historic Georgian city beloved by Jane Austen enthusiasts, the Bath Christmas Market is celebrating its 25th anniversary this year. It has firmly established itself as a premier festive destination, attracting an estimated 400,000 visitors annually. The event's continued growth is a testament to considerable planning, hard work, and the craft vendors who participate.
Councillor Manda Rigby, Cabinet Member for Communications and Community at Bath and North East Somerset Council, robustly defended the market. "I don’t recognise these mean-spirited and rage-bait social media comments," she stated. "I appreciate not everyone loves Christmas markets, but ours is one of the most successful in Europe."
Understanding the Seasonal Grumbles
So why the disconnect between the market's success and the vocal online backlash? Some observers point to a classic British tendency to build something up only to later knock it down. Furthermore, Christmas markets globally are rarely havens for bargains; they are expensive to operate, with vendors paying for licenses and having only a few short weeks to turn a profit.
There is also sympathy for local residents whose daily routines are disrupted by the influx of visitors, a common issue for any major event in a city centre. However, as the article notes, bustling crowds are an inherent part of popular public celebrations.
The Bath Christmas Market is free to enter and runs until December 14, allowing visitors to judge the festive offering for themselves amidst the cathedral backdrop.
