Gemma Collins has boldly claimed that her earnings far exceed those of Prime Minister Sir Keir Starmer, asserting that she makes millions more than the country's leader. The reality TV personality, who rose to fame on The Only Way Is Essex in 2011, took to social media to share glamorous snaps while making the financial comparison.
In a series of confident photos, Collins posed in a white floral mini-dress paired with gold heels and accessories, including a bedazzled headband and rose-tinted sunglasses. Known for her outspoken nature, she captioned the images with a sassy remark: 'Just google my name HUN ✌?'
The 45-year-old star included a response from an internet search that read: 'Gemma Collins: The reality TV star can command premium fees, reportedly earning up to £75,000 for a single sponsored Instagram post. Her wealth is sustained through her own fashion and fragrance businesses, paid social media endorsements, and prominent reality TV and media appearances.'
The caption further stated: 'Yes, Gemma Collins does earn significantly more than the Prime Minister.' It added: 'While the Prime Minister's total salary is capped at approximately £167,000, Collins has built an estimated net worth of £3 to £4 million. Her annual earnings frequently surpass the PM's salary, driven by high-value brand collaborations, social media deals, and reality TV appearances.'
Fans quickly flooded the comments to support Collins. User @lynne_williamss wrote: 'Shame there isn't more humans like GC in this world ?' Another fan, @littlehouseinlondon, declared: 'Gemma for PM!? Count me in ❤️'
The Prime Minister's salary typically ranges from the high £160,000s to mid £170,000s per year, a figure that has decreased over time. Former Labour PM Gordon Brown, for instance, earned over £197,000 during his tenure from 2007 to 2010. In stark contrast, Collins has demonstrated that for celebrities of her stature, financial growth knows no bounds.
Collins has appeared on numerous major UK television programs, including Celebrity Big Brother, Dancing On Ice, Celebrity MasterChef, and The Real Full Monty. She has also participated in I'm A Celebrity...Get Me Out Of Here! twice, returning last year for the South Africa all-stars edition after her brief 2014 appearance became widely memed due to her emotional outbursts and walk-out. For her second stint, she reportedly received a £100,000 fee.
Beyond television, Collins has ventured into podcasting, documentary hosting, panel show appearances, music, and her own fashion boutique. She has secured brand deals with companies such as Ninja, New Look, Walkers, and Boots. Her loyal fanbase, which includes 2.3 million Instagram followers, has supported her since the start of her showbiz career.
However, Collins recently faced backlash over a controversial campaign. The Department for Education released an advertisement featuring the Towie star, in which she claimed she had been enlisted to 'help sort things out.' The short clip showed Collins turning around outside the Westminster building, making a peace sign, and entering a lift. Inside the offices, she asked: 'Right, what are we doing to help the children?' Education Minister Bridget Phillipson then appeared, opening her office door and inviting Collins to 'come in and have a chat.'
The advertisement was widely criticized as 'tone-deaf' and 'missing the mark,' with viewers urging the DfE to consult 'people who are actually in education.' Collins responded online, writing: 'I see all your comments I'm going to change everything and help Everyone please do not worry ❤️.' This further angered critics, who felt she was not taking the issue seriously.
Minister Phillipson defended the ad, telling BBC Radio 5 Live that the criticism stemmed from 'snobbery.' She said: 'You know, what's she got to offer? What does she have to contribute? I do have to question why people are saying that. And I do think it is snobby. And I think it's also, she can reach some of the audiences that we want to reach to make sure that they know what the government is trying to do to work with them.'
