Tennis fans at Wimbledon have expressed outrage after the price of a glass of Pimm's was increased by £1.20 compared to the 2025 Championships, reaching £13.45 for the 2026 tournament. The All England Club in SW19 began its fortnight-long event on Monday, June 29, drawing crowds eager to see top players like Jannick Sinner and Novak Djokovic.
Price hike details and fan reactions
The cost increase was highlighted by X user Adam Addicott, who posted: "Bad news for those who like drinking Pimm's at Wimbledon. The price has been increased by £1.20 to £13.45 a glass!" This prompted a wave of responses from frustrated fans. One commenter noted, "It's £10 for a large bottle in Sainsbury's!" while another fumed: "The rich don't care. They'll pay whatever they're charged for Pimm's because they're there for the day out and experience even though the majority of them know anything about tennis."
Other fans compared the cost to other sporting events, with one stating, "And they said the World Cup was a rip off!" A fourth attendee shared, "Bought one last year for the experience, and never again." However, some offered money-saving tips, such as bringing their own refreshments or buying a jug of Pimm's at £38, which provides six glasses at approximately £6.33 each—a significant saving over individual glasses.
Wimbledon drinks prices and ticket costs
Wimbledon has published its Tea Lawn Bar drinks price list for 2026. Alongside Pimm's, a pint of Stella Artois costs £8.95, while 250ml servings of Saluti, Vino Bianca, and Vinicola Serena wines are priced at £13.10. For non-alcoholic options, a bottle of Evian water is £5, and a can of Coke Zero is £2.90.
Ticket prices for Centre Court range from £80 to £350 depending on seat location, adding to the overall expense of a day out at the Championships, which often includes strawberries and cream alongside drinks.
