Walkers is launching two new crisp flavours as part of its Do Us A Flavour campaign, with the finalists being Salt & Pepper Chicken and Grilled Cheese & Chilli Jam. The winning flavour will become a permanent addition to the Walkers range, and its creator will receive a cash prize of up to £500,000.
Flavour Inspirations and Creators
The Salt & Pepper Chicken flavour, inspired by takeaway cuisine, combines garlic, spring onion, black pepper, and aromatic Chinese-inspired spices. It was created by Lydia Houghton from Malmesbury. In her submission video on TikTok, she described the crisps as 'delicious chicken-flavoured crisps, perfectly seasoned with salt, pepper, garlic, chilli, and onion. Packed with flavour, right to the bottom of the bag.'
The Grilled Cheese & Chilli Jam flavour brings together the rich taste of melted cheese with a sweet and spicy chilli jam twist. It was conceived by Becky Dibble, who explained: 'I think the balance of sweet, salty, and spicy will go so well in a crisp flavour.'
Campaign and Voting Process
Both flavours are available as limited-edition crisps in supermarkets later this summer. Each pack sold counts as a vote, determining which flavour becomes a permanent part of the Walkers core range. The flavours were featured in a TikTok series over six weeks, highlighting six of the best submissions, with finalists championed by influencers GK Barry and Moyo Ajibade.
Wayne Newton, Senior Marketing Director of Walkers Snacks at PepsiCo, said: 'From thousands of entries to just two finalists, it’s been an incredible journey, and now it’s over to the nation. We can’t wait to see which flavour captures Britons’ hearts and earns its place as the next permanent addition to the Walkers family.'
Recent Walkers Releases
This announcement follows Walkers' launch of three new flavours for the World Cup, inspired by English, Spanish, and Portuguese cuisine: English Bangers & Mash, Wavy Spanish Queso, and Max Portuguese Chorizo and Onion.
