The Albanese government is facing mounting pressure from crossbench politicians and gambling harm advocates to implement a comprehensive ban on wagering advertisements, amid reports that ministers may resist adopting the full recommendations of the late MP Peta Murphy's parliamentary inquiry.
Government Response Still Pending
Communications Minister Anika Wells continues to work on the government's official response to the recommendation for a total ban on betting ads, with Guardian Australia confirming that no final decision has been made. The minister remains engaged in consultations with stakeholders while considering the complex implications of any advertising restrictions.
According to sources familiar with the matter, Wells is carefully evaluating feedback from various interested parties as the government acknowledges public concern about gambling advertising's impact on vulnerable communities.
Crossbench and Advocates Voice Concerns
The Australian Financial Review reported that the government might not pursue a complete prohibition on online gambling advertisements, partly citing the recently implemented under-16s social media ban as potentially reducing children's exposure to digital betting promotions.
This suggestion has drawn sharp criticism from independent politicians and anti-gambling campaigners. Senator Sarah Hanson-Young of the Greens declared that "going soft on banning digital and online advertising will leave families vulnerable to the gambling industry vultures" and confirmed her party would push for a Senate committee investigation into gambling reforms when parliament resumes.
Independent MP Kate Chaney, who served on Murphy's parliamentary committee, warned that anything less than a full ban would represent a "clear capitulation" to gambling interests. She characterized any retreat from comprehensive reform as "a betrayal of families who are already paying the price" of gambling harm.
Industry and Political Responses
Tim Costello, chief advocate of the Alliance for Gambling Reform, countered arguments that social media restrictions would adequately protect children, noting that young people remain exposed to gambling advertisements through television broadcasts and sporting ground banners.
From the opposition benches, shadow communications minister Melissa McIntosh criticized the government's pace, stating the Coalition was still developing its gambling policy while accusing Labor of "going so slow" on the issue. The Coalition had previously proposed banning wagering ads for one hour before and after sporting matches during the 2025 election campaign.
Meanwhile, gambling industry representatives expressed concern about potential unintended consequences. Kai Cantwell, CEO of Responsible Wagering Australia, argued that a blanket advertising ban could drive Australian gamblers toward unregulated offshore platforms rather than reducing gambling activity.
The parliamentary inquiry chaired by Peta Murphy before her death had recommended a total ban on gambling advertising following a three-year transition period, a proposal that faced strong opposition from major sporting codes and wagering organizations. With some stakeholders anticipating a government announcement by early 2026, the debate over how to balance public health concerns against industry interests continues to intensify.
