Sales of personalised number plates have doubled as companies increasingly use distinctive registrations to generate viral attention, according to new data from the Driver and Vehicle Licensing Agency (DVLA). The trend has seen a surge in high-value plates, with some selling for tens of thousands of pounds.
Record-breaking sales figures
The DVLA reported that sales of personalised number plates reached £120 million in the last financial year, double the £60 million recorded five years ago. The number of plates sold also rose by 25% year-on-year, with over 400,000 registrations purchased. A spokesperson for the DVLA said: “We have seen a significant increase in demand for personalised number plates, particularly from businesses looking to create a memorable brand identity.”
Businesses driving the trend
Companies are using plates as a marketing tool, often displaying them on company vehicles or in social media campaigns. For example, a tech startup recently bought the plate “1 AI” for £250,000, while a construction firm purchased “BUILD 1” for £180,000. According to industry experts, the plates offer a unique way to stand out in a crowded market.
Impact on the market
The rise in sales has also boosted the secondary market, where plates are resold at auction. Some rare combinations have appreciated in value, with the plate “25 O” selling for £518,000 earlier this year. The DVLA’s online auction platform has seen record traffic, with some plates attracting over 100 bids.
Future outlook
Experts predict the trend will continue as more businesses recognise the viral potential of distinctive registrations. The DVLA is planning to release new series of plates to meet demand. However, concerns have been raised about the affordability of plates for individual buyers, as prices for popular combinations rise.
