Nomad eSIM, a leading provider of global connectivity solutions, has dramatically expanded its sports marketing footprint by securing pitchside LED advertising in multiple English Premier League stadiums for the 2025/26 football season.
A Global Stage for Connectivity
This ambitious move will see the Nomad eSIM brand featured during up to 190 top-flight matches, beaming into an estimated 70 million homes worldwide via television broadcasts. The advertising boards will have prominent visibility at fixtures involving more than 20 Premier League clubs, including games played at the division's most iconic grounds.
The Premier League's vast international appeal, with its broadcast reach extending to 920 million households across 189 countries, makes it the perfect platform for Nomad eSIM. The brand aims to connect with the legions of international football supporters who frequently travel to follow their passion for the sport.
Connecting Passionate Travellers
Louis Sim, Head of Global Marketing at Nomad eSIM, explained the strategic thinking behind the partnership. "Sport has an extraordinary power to bring people together, transcending borders, languages, and cultures," he said. "That’s why we're committed to deepening our presence in sport. Fans deserve brands that show up for them, not just during the big moments, but throughout the journey. This is only the first step."
This belief is central to the company's expansion into sports marketing, recognising that fans embody the brand's core values. They are often passionate travellers who refuse to let distance prevent them from experiencing the events and communities they love.
"Whether fans are travelling to the stadiums to watch their favourite teams live or watching matches in pubs and their homes, they deserve seamless connectivity to share those iconic goals, last-minute winners, and unforgettable moments with friends and family," added Louis. "That's what we provide, the freedom to stay connected to what matters most."
A Free Gift for Football Fans
To mark the occasion, Nomad eSIM is offering a special gift to Premier League supporters. Fans can claim 1GB of free data by downloading the Nomad app and using the exclusive promo code "EPL" when setting up their eSIM.
This offer is perfectly targeted at the Premier League's audience, which is one of the most-watched sporting properties on the planet. Its fans are highly engaged, digitally savvy, and often develop strong loyalty towards brands that enhance their matchday and travel experiences.
"Fans of the English game are exactly the globally minded audience we serve," said Louis. "These are passionate travellers who understand that the best moments in life, whether that’s a stadium roar or a sunset in a new city, are meant to be shared. That’s the Nomad eSIM spirit, and we’re excited to show up more for fans this season."
