Jayèma, a London-based hair stylist, has become an unexpected fixture at the World Cup, working with players from England, Brazil, the United States, and Canada. She has braided hair for stars like Marcus Rashford and Raphinha, and even befriended Lamine Yamal's family, all while admitting she had no idea who Lionel Messi was until recently.
Her journey into football began when she was spotted by WNBA star A'ja Wilson, leading to work with LeBron James and Steph Curry. Now, footballers seek her out for confidence-boosting hairstyles.
A Unique World Cup Experience
Jayèma attended her first men's football match—a tense Mexico vs. England game at the Azteca Stadium—but left early due to the rowdy atmosphere. "There was someone literally shouting in my ear, and they were throwing drinks everywhere," she said. Despite not understanding football, she felt proud when England won.
She was surprised to learn that Jordan Henderson, who helped her carry bags at the England camp, was a player. She also shares a birthday (29 June) with Jude Bellingham and Eberechi Eze.
From East London to Global Stardom
Born May Jike in Plaistow, east London, Jayèma opened her first salon at 17. "I was one of the first to have an Afro-Caribbean salon in Vicarage Field," she said. Her work ethic has paid off, leading to collaborations with top athletes.
She braided Raphinha's hair during Brazil's World Cup campaign, creating a signature look. "He's such a lovely guy," she said. For Rashford, she chose a style based on his face shape and aura to boost his confidence.
Friendship with Lamine Yamal's Family
Jayèma styled the hair of Lamine Yamal's mother and spent time with his family, including his three-year-old brother Keyne. "I didn't know who he was until I posted a picture and my friends went crazy," she said. She was moved by their story of struggle.
She is open to working with Erling Haaland, noting he has done braiding before, but declined Ghana's request before their match against England out of loyalty.
Racism and Unity
Jayèma was horrified to learn about the racist abuse faced by Rashford, Saka, and Sancho after Euro 2020. "These people want them to play for England but expect them to perform when abused?" she said. She sees football as a unifying force and aims to showcase players as amazing individuals.
