Sculpted By Aimee to Host Free Shade Matching Pop-Up in London
Free Shade Matching Pop-Up by Sculpted By Aimee in London

Irish Beauty Brand Brings Free Shade Matching and Giveaways to Covent Garden

Finding the perfect foundation shade can be a frustrating and costly process, but Sculpted By Aimee aims to simplify it with its Beauty Service Station pop-up in London. The event will offer complimentary shade matching, SPF top-ups, exclusive merchandise, and prize giveaways on June 19 and 20, from 10am to 5pm at Covent Garden.

What to Expect at the Sculpted Service Station

The pop-up, dubbed the Sculpted Service Station Experience, provides a quick and easy way to find your ideal makeup base. Visitors can get their shade matched in seconds, enjoy SPF top-ups, and explore bestselling products like HydraTint, Cream Cushion, Brighten Up Concealer, and Beauty Base. The first 200 attendees at the 10am time slot will receive exclusive Sculpted merch on a first-come, first-served basis.

While the event is free to attend, beauty enthusiasts are encouraged to register in advance to secure their spot. Shoppers can purchase their matched products on the day.

Wide Pickt banner — collaborative shopping lists app for Telegram, phone mockup with grocery list

HydraTint: A Best-Selling Tinted Serum

One of the key products available for shade matching is the HydraTint Moisturising Tinted Serum, a lightweight formula with 90% skincare ingredients and SPF 20. It offers sheer coverage that evens out skin tone while providing hydration and a natural radiance. With 20 shades varying in undertone, it’s ideal for a 'no makeup, makeup' look.

The product boasts a 4.8-star rating and viral popularity, with customers praising its smooth application and natural finish. However, some users noted that it may not fully cover redness or dry patches.

Cream Cushion Foundation: Buildable Coverage

Another popular product is the Cream Cushion Foundation, inspired by K-beauty formulas. It blends silky polymers with a fine mesh applicator for buildable, breathable coverage. Available in 30 shades, it has received compliments for its skin-like finish, though some users found the shade match tool inaccurate.

Event Details

The Sculpted By Aimee Beauty Service Station will take place in Covent Garden, London, on June 19 and 20. Registration is free, and attendees can find their perfect shade without any purchase obligation. For more information, visit the event page.

Pickt after-article banner — collaborative shopping lists app with family illustration