London's premier business and finance newspaper, City AM, is calling on its readers to help shape its future. To mark two decades of delivering essential news, the publication has launched a major readership survey, offering participants the chance to win a luxurious £500 Harrods gift card.
How to Have Your Say and Enter the Prize Draw
The initiative, launched on Tuesday 2nd December 2025, is designed to gain a deeper understanding of what the City AM audience values most. The newspaper wants to refine the news, analysis, and opinions it delivers and ensure content is accessible on readers' preferred platforms. Every individual who completes the survey will be automatically entered into a prize draw for the coveted Harrods voucher.
The survey is now live and can be accessed directly via the City AM website. The publisher emphasises that reader input is crucial for the evolution of its service as it continues to cover the biggest stories from London and the global financial world.
A Festive Prize with Lasting Appeal
The top prize, a £500 Harrods gift card, is being offered in partnership with Harrods Corporate Service. Known for its insider access to exclusive products and experiences, the service specialises in creating personalised gifts that make a lasting impression.
From bespoke hampers to limited-edition ranges, their expert team handles every detail. The awarded gift card offers the winner unparalleled flexibility to choose their own luxury item or experience. Importantly, the card is valid until 31st December 2026, giving the winner ample time to plan their purchase.
Why Your Feedback Matters to City AM
For twenty years, City AM has been a cornerstone of business journalism in the capital. This survey represents a direct channel for the publication's community to influence its editorial direction and digital strategy. By sharing their views, readers play an active role in defining the content that matters to professionals across London and beyond.
The partnership with the iconic Harrods brand underscores the premium nature of the reward, aligning with the high-value audience City AM serves. This is more than a simple competition; it's an investment in a reader-focused future for one of the UK's leading business news sources.
