Free and Discounted Food Offers
Morrisons and Kellogg's have brought back their free summer Breakfast Clubs. At participating Morrisons cafes, children and adults can choose a free bowl of Kellogg's cereal with dairy or non-dairy milk, plus a free apple or banana. The offer runs until September 6. The supermarket also has summer savings including three-for-£5 fruit deals and two-for-£3 offers on 500ml drinks.
McDonald's has reduced Happy Meals to £2.99 until August 28, down from the usual £4.29–£4.69. The offer is available via the McDonald's app. Nando's has cut Nandino kids' meals from £6.95 to £6.08, including a main, two sides, and a drink or dessert. Wetherspoons is offering children's meals for £5.03 (down from £5.75) until September 1, including cheeseburgers, chicken goujons, and fish fingers.
Greene King pubs are offering a kids' meal, dessert, and drink for just 88p until August 28, when purchased with an adult meal. The Big Table Group—including Frankie & Benny's, Las Iguanas, Bella Italia, and Banana Tree—offers kids eat free all day every day throughout summer until September 1, with a free full meal (main, sides, dessert, drink) per adult main.
Discounted Days Out and Attractions
Cinemas including Odeon, Vue, and Cineworld are participating in the Government's Great British Summer Savings, offering reduced child and family tickets. Vue's Mighty Mornings screenings cost £2.49 for children aged 4–12 and accompanying adults on weekends after 10am and every morning during school holidays. The London Eye has reduced adult tickets to £25.38 (from £29) and child tickets to £30.63 (from £35) from September 1.
Merlin Entertainment theme parks—Alton Towers, Legoland, and Chessington World of Adventures—offer tickets from £34.13 per person (down from £39). Paultons Park, home to Peppa Pig World, has day prices at £45 per person (down from £59), including free parking. National Trust properties are reducing admission prices and children's meals in their cafes until September 1; Explorer Passes start from £31.50 for four days, with family passes from £35.85 for one adult or £56 for two adults.
Kellogg's is sponsoring free places at 73 football camps nationwide, including London, Glasgow, and Doncaster. Parents can claim a place by buying a promotional pack of cereal and entering the code online. IKEA's Summer Funhouse offers free arts, crafts, games, and competitions during school holidays. Pets At Home runs free pet workshops for children aged 4–10, including meeting guinea pigs and hamsters, with a certificate provided.
The British Motor Museum in Warwickshire offers entry for just £1 for children aged 16 and under when accompanied by a full-paying adult until September 1. London Theatre's Kids Week allows children aged 17 and under free tickets to selected performances until August 31 with an adult ticket purchase.
Free Bus Travel and Other Savings
The Government is allowing children aged 5–15 in England to travel for free on participating local buses throughout August, with unlimited journeys. When the offer was announced in May 2026, then Prime Minister Keir Starmer said: 'We know many hard‑working families are still feeling the squeeze and too often think they have to hold back. By giving every child free bus travel throughout August and cutting tariffs on everyday food items, we’re putting money back into people’s pockets and making life that bit easier.'
Adults can benefit from cheaper bus travel in London with the Weekend Hopper fare: on weekends between July 25 and August 31, a single bus fare (£1.75) allows unlimited bus and tram travel for the rest of the day. The Government's Great British Summer Savings scheme temporarily cuts VAT from 20% to 5% on many family-friendly activities.
