Amazon Prime Day 2026 has revived memories of pandemic-era panic buying with a deal on a 48-pack of ultra-soft toilet roll. The Amazon Ultra Soft Toilet Tissue, 4-ply, 48 Rolls (4 Packs of 12), 160 Sheets per Roll, is priced at £18.38, down from £21.63, a saving of 15%.
Product details and pricing
The 4-ply quilted toilet roll promises to be 'supremely soft' with four cushioned layers. It is made from FSC-certified materials, and the packaging contains 30% recycled materials. Each roll has 160 sheets, and the bundle includes four packs of 12 rolls, totalling 48 rolls. For those with less storage space, a single pack of 12 rolls is available for £5.11, and a dual pack for £12.04.
Customer reviews highlight quality
The product has received high praise from customers. One five-star reviewer said, 'This is a very good bulk-buy toilet tissue option that offers a nice balance between softness, strength, and value. With 48 rolls in the pack, it’s ideal for households that prefer to stock up and avoid frequent reordering.' Another customer commented, 'I’ve been really impressed with this toilet tissue. It’s incredibly soft and comfortable to use, while still being strong and absorbent.' A third reviewer added, 'Before switching to these, I regularly bought Andrex and Cushelle, but I honestly prefer this Amazon version. The quality is just as good, if not better, and the price is much more reasonable.'
Bulk-buying trend returns
According to Amazon data, this 48-pack is a hot property, suggesting a return of bulk-buying loo rolls. The deal has sparked comparisons to the 2020 pandemic panic, though the current circumstances are different. The offer is part of Amazon's Prime Day event, which includes various deals across categories.
