Barclays becomes new London Spirit shirt sponsor
Barclays bank takes over from Tyrrells crisps as the front-of-shirt sponsor for The Hundred's London Spirit in a major 2026 deal. Discover the commercial shift.
Barclays bank takes over from Tyrrells crisps as the front-of-shirt sponsor for The Hundred's London Spirit in a major 2026 deal. Discover the commercial shift.
Clothing brand Into the AM launches a 'Buy It For Life' graphic t-shirt with a decade-long guarantee, challenging fast fashion. Discover how they're redefining durability.
Nike is back as the British & Irish Lions kit maker after over three decades, signing a deal to supply both the men's and inaugural women's teams for the 2027 tours. Discover the details.
Cadillac Formula 1 Team secures software giant IFS as its third commercial partner. The deal boosts the new team's tech capabilities as it prepares for its grid debut in March 2026. Read more.
Dive into football's oddest World Cup moments, from Ronaldo's iconic 2002 haircut to Argentina's 1986 bootleg shirts. Discover the best podcasts of the week, including smart series from Crooked Media.
West Ham sponsor BoyleSports says the gambling industry remains committed to football despite the Premier League's front-of-shirt sponsor ban. Discover the future of sports partnerships.
Discover how the plaid shirt is this season's must-have item. Learn how to style it with leather, velvet, and faux fur for a standout look. Check out the best pieces now!
Donald Trump's granddaughter Kai struggled in her LPGA debut, carding 13-over 83 at The Annika tournament. The 18-year-old amateur faced elite competition amid divided opinions on her sponsor's exemption.
Premier League clubs face a major sponsorship shift as betting firms are banned from shirts from 2026/27. Discover where the smart money is heading now.
The controversial handling of England goalkeeper Mary Earps' replica shirt sales has ignited vital conversations about commercial investment and cultural respect in women's football.