Category : Search result: marketing campaign


How Brands Can Win at the 2026 World Cup

With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.

CEO offers £3bn firm to flat Earth provers

Columbia Sportswear's CEO, Tim Boyle, has made an extraordinary bet: he'll hand over his £3billion company to anyone who can prove the Earth is flat. A bold marketing stunt challenges conspiracy theorists.

Morrisons 'Talking Tills' to Tackle Loneliness

Morrisons introduces 'Talking Tills' for slower, chat-friendly checkouts from Dec 4-7, supporting Good Morning Britain's anti-loneliness campaign. Learn how the initiative works.

UK marketer uses AI photos after illness halts career

After a sudden illness forced her to stop filming, a UK social media founder turned to AI-generated photos to rebuild her brand. Discover how this technology restored her creative expression and sparked a debate on authenticity.

800,000 UK toddlers on social media, CSJ warns

Shocking figures reveal over 800,000 UK children aged 3-5 use social media. Former minister Lord Nash demands a public health campaign and age limit of 16. Read the full report.

Save the Children's 2025 Christmas Ad Mimics Coke

Save the Children's powerful 2025 Christmas advert cleverly mimics Coca-Cola's iconic trucks to highlight urgent aid needs. Discover the campaign's message and shocking child poverty research.

Democrat wins Virginia seat on data centre platform

John McAuliff's victory in a traditionally Republican Virginia district, focusing on data centres' impact on energy bills, offers a blueprint for Democratic campaigns. Discover how local issues trumped national politics.

Global campaign demands release of Marwan Barghouti

A worldwide campaign is demanding the release of Palestinian leader Marwan Barghouti. As ceasefire talks continue, his family and supporters argue he's crucial for peace. Join the call for justice.

Fugees rapper sentenced to 14 years in prison

Former Fugees member Pras Michel convicted of money laundering and campaign finance violations after funneling millions from Malaysian financier Jho Low. Read the full story.

Women find LinkedIn success by pretending to be men

A viral LinkedIn experiment reveals women dramatically increase profile views and engagement by adopting male personas and 'bro-coded' language. Discover the surprising results and LinkedIn's response.

Sky Sports TikTok for women fails after 3 days

Sky Sports' Halo TikTok channel aimed at female fans was scrapped after just three days amid accusations of sexism. Discover why sports marketing needs fundamental change.

Trump's 'Affordability' Campaign: A Hot Mess

Analysis of Trump's chaotic post-election affordability drive, revealing contradictions, magical thinking, and economic missteps. Discover the real impact on US voters.

Democrat indicted for stealing $5m in FEMA funds

Florida representative Sheila Cherfilus-McCormick faces federal charges for allegedly funnelling disaster relief money into her congressional campaign. Read the full indictment details.

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