Barclays becomes new London Spirit shirt sponsor
Barclays bank takes over from Tyrrells crisps as the front-of-shirt sponsor for The Hundred's London Spirit in a major 2026 deal. Discover the commercial shift.
Category : Search result: cricket sponsorship
Readers on the Stark Contrast in English and Australian Cricket
Guardian readers respond to Emma John's article, highlighting cricket's public decline in England versus its cherished national status in Australia. Is English cricket facing an existential crisis?
Battle of the Sexes Tennis Falls Short of One Point Slam
Analysis reveals why tennis's revived 'Battle of the Sexes' format missed the mark, while the Australian Open's 'One Point Slam' succeeded. Discover the future of innovation in the sport.
Tour Down Under heat crisis shames Australian cyclist
Australian Olympian Maeve Plouffe voices shame as rising temperatures threaten the Tour Down Under, calling for an end to fossil fuel sponsors. Read her powerful account.
BP accused of 'insidious' influence on UK science teaching
Campaigners reveal BP's contractual control over Science Museum's teacher training, sparking a boycott by educators and unions. Discover the fossil fuel firm's deep ties to STEM education.
Nike to make British & Irish Lions shirt for first time since 1993
Nike is back as the British & Irish Lions kit maker after over three decades, signing a deal to supply both the men's and inaugural women's teams for the 2027 tours. Discover the details.
Windrush Cricket Clubs' Hidden History Revealed
A new archive uncovers the vital role of wandering Caribbean cricket clubs in nurturing black talent for the English game, a legacy now documented for future generations.
Alyssa Healy's Dominant Legacy in Women's Cricket
Alyssa Healy's career statistics cement her as a transformative figure in women's cricket. Explore the numbers behind her wicketkeeping and batting legacy.
Cycling's Tour Down Under grapples with heat and sponsors
Extreme heat forces route changes at the Tour Down Under, as climate activists target the event's fossil fuel sponsorship. Read the full story on the challenges facing professional cycling.
Littler signs historic £20m darts sponsorship deal
Teenage darts sensation Luke Littler agrees a landmark £20m, 10-year contract with Target Darts, the biggest deal in the sport's history. Read the full story.
England's Ashes Defeat Sparks Cricket Rethink
After a 4-1 Ashes defeat in Australia, England's Test cricket approach is under scrutiny. Listen to the Ashes Weekly podcast for expert analysis on the 2025-26 series.
Stokes: England must 'go back to drawing board' after Ashes
England captain Ben Stokes admits his team must rethink their approach after a 4-1 Ashes series loss to Australia. Read his candid assessment and what's next for the Test side.
Bethell's century keeps England alive in final Ashes Test
Jacob Bethell's elegant maiden Test century of 142* gave England hope on day four in Sydney, leading by 119 runs. Read the full Ashes match report.
Community Sponsorship: Refugees Find New Lives in UK Towns
From Derbyshire to Devon, local groups are helping refugee families settle and integrate, offering vital support from housing to language. Discover how these compassionate schemes are building bridges.
Smith's SCG Ton Seals Second Place in All-Time Ashes Runs
Steve Smith's unbeaten 129 at the SCG propelled him past Sir Jack Hobbs into second place for all-time Ashes runs. Read the full analysis of his majestic innings and what it means for Australia's batting future.
Usman Khawaja Announces International Cricket Retirement
Veteran Australian batter Usman Khawaja confirms his retirement from international cricket. The fifth Ashes Test in Sydney will be his final match. Read the full story on his career and legacy.
Usman Khawaja announces retirement from international cricket
Australian batsman Usman Khawaja confirms his retirement after the fifth Ashes Test. Read about his remarkable career and inspiring journey from Pakistan to the Baggy Green.
Sydney's Ashes History: SCG's Role in English Revivals
From 1894 to 2003, Sydney's SCG has witnessed pivotal Ashes moments that launched dynasties. As England head to Sydney, we explore the historic comebacks that offer hope for the future.
Public demands stricter UK gambling advertising rules
New polling reveals overwhelming public support for stricter UK gambling advertising regulations. As pressure mounts on ministers, campaigners urge action to protect children from pervasive ads.
Sports Sponsorship Trends 2026: AI, Prediction Markets, Women's Sport
IMG expert Sam Galet reveals the three trends set to dominate sports sponsorship in 2026. Discover how AI, prediction markets, and women's sport will shape deals.
Record Boxing Day Test Crowd at MCG Underlines Festival Status
A record 85,000 fans packed the MCG for the Boxing Day Test, transforming the cricket match into a vibrant cultural festival. Discover how tradition and spectacle converged in Melbourne.
NBA Europe to host London sponsor summit in January
The NBA will pitch its vision for a new European league to potential partners at a high-profile London event on 19 January. Find out about the plans for the 16-team competition.
Australia to Win Ashes as England Collapse in Adelaide
England's Ashes hopes are all but over, trailing by 228 runs with just four wickets left in Adelaide. Australia's dominance leaves the tourists facing a crushing defeat. Follow the final day's play.
New Falmer centre aims to make cricket accessible for all
Inside the world's second-largest cricket hall in Falmer, a revolutionary project is breaking down barriers. Square One uses colour-coded nets, microchipped balls, and a new coaching language to make the sport truly inclusive. Could this be the future of
Museum climate programme 'obstruction dressed as education'
A Queensland Museum education programme sponsored by Shell is under fire for allegedly omitting fossil fuels as the primary cause of climate change in its teaching materials. Advocacy group demands review.
How Brands Can Win at the 2026 World Cup
With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.
Mastercard Sponsors London City Lionesses
Mastercard becomes official payments partner for London City Lionesses, joining Nike in backing the ambitious Women's Super League club. The deal promises unique fan experiences.
LA 2028 Olympics Sponsorship Tops $2bn Milestone
The Los Angeles 2028 Olympic Games have secured over $2bn in sponsorship revenue, exceeding targets ahead of schedule. Discover how major brands are backing the event and the innovative changes planned.
Ashes Weekly: Australia's Brisbane Strategy
The latest Ashes Weekly podcast analyses Australia's plans for Brisbane, key player updates, and the series outlook. Listen now for expert cricket insights.
Former England cricketer Robin Smith dies at 62
Former England cricketer Robin Smith, a fearless batter who scored over 4,000 Test runs, has died aged 62. Read more about his remarkable career and legacy.
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