FIFA hunts new beer sponsor as Budweiser eyes UEFA deal
Exclusive: Football's governing body faces potential sponsorship crisis as Budweiser explores UEFA partnership, putting lucrative World Cup contract in jeopardy.
Category : Search result: beer sponsorship
150-Year-Old Beer Time Capsule to Be Opened
A remarkable piece of brewing history is about to be uncorked as a beer bottle preserved since 1875 prepares to meet the modern air after a century and a half in waiting.
WTA's commercial struggles threaten women's tennis golden era
While elite players like Swiatek and Gauff deliver breathtaking tennis, the WTA struggles with commercial growth and scheduling chaos. Can the tour capitalise on its golden generation?
Spain's World Cup stars sign Old Spice sponsorship
Spain's triumphant World Cup squad swaps football kits for fresh scents as young stars seal groundbreaking partnership with grooming giant Old Spice in landmark deal.
Principality Stadium naming rights deal faces major hurdles
Exclusive insight reveals the significant commercial hurdles facing the iconic Welsh stadium as it searches for a new naming rights partner in a challenging market.
Guinness Opens Experimental Brewery in London
Discover Guinness's stunning new London brewery at the historic former railway arches in Covent Garden, featuring exclusive experimental beers and immersive experiences.
BrewDog 2024 Advent Calendar: Craft Beer Reveal
Discover BrewDog's spectacular 2024 Advent Calendar featuring 24 unique craft beers, exclusive brews and festive surprises for the ultimate Christmas countdown.
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