A Queensland Museum education programme sponsored by Shell is under fire for allegedly omitting fossil fuels as the primary cause of climate change in its teaching materials. Advocacy group demands review.
With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.
Mastercard becomes official payments partner for London City Lionesses, joining Nike in backing the ambitious Women's Super League club. The deal promises unique fan experiences.
The Los Angeles 2028 Olympic Games have secured over $2bn in sponsorship revenue, exceeding targets ahead of schedule. Discover how major brands are backing the event and the innovative changes planned.
England amateur heavyweight champion Grace Buckle reveals the financial reality, intense training, and future ambitions of a top female boxer. Discover the truth behind the gloves.
Scotland's national football stadium is now Barclays Hampden after a multi-million-pound sponsorship agreement. The deal also includes Scottish Cup partnerships and support for girls' football. Discover the details.
South Park's annual Turkey Trot festival faces Saudi sponsorship controversy and a full-scale government assault in the latest episode, setting up an explosive season finale.
British gambling companies spent £2bn on advertising last year, outstripping tax revenues and sparking calls for Chancellor Rachel Reeves to increase industry taxes in the budget.
Tottenham Hotspur partners with hair transplant clinic Elithair, aiming to boost fan self-confidence. Discover the details of this unique Premier League sponsorship.
British Airways becomes naming partner for the new AEG arena and theatre at the £1.3bn Olympia regeneration. Members gain early ticket access and Avios points.
Arsenal FC confirms its controversial £10m-a-year sponsorship with Visit Rwanda will terminate in June 2025 following criticism over Rwanda's alleged support for M23 militia.
The British Museum terminates its controversial 15-year partnership with Japan Tobacco International following government intervention and WHO guideline breaches. Discover the implications for cultural funding.
The Guardian partners with Qantas for exclusive Ashes coverage including new podcast Ashes Weekly, hosted by Max Rushden and Geoff Lemon. Tune in from November 20.
American Express reveals over 60% of new cardholders are Millennials and Gen Z, attributing success to sports and music sponsorship strategy. Discover how they're winning younger customers.
A Qantas flight carrying Liberal politicians to a net zero meeting was forced back to Adelaide after smoke filled the cabin. Read the full story of the emergency landing.
Premier League clubs face a major sponsorship shift as betting firms are banned from shirts from 2026/27. Discover where the smart money is heading now.
Insurance giant Aviva has renewed its sponsorship of Dublin's Aviva Stadium until 2030 in a deal worth £4.5m per season. Discover how this compares to other UK stadium deals.
Qantas reveals revolutionary Airbus A350-1000ULR that will fly non-stop from London to Sydney in 22 hours from 2027, cutting journey time by four hours.
Exclusive: Football's governing body faces potential sponsorship crisis as Budweiser explores UEFA partnership, putting lucrative World Cup contract in jeopardy.
While elite players like Swiatek and Gauff deliver breathtaking tennis, the WTA struggles with commercial growth and scheduling chaos. Can the tour capitalise on its golden generation?
Spain's triumphant World Cup squad swaps football kits for fresh scents as young stars seal groundbreaking partnership with grooming giant Old Spice in landmark deal.
Exclusive insight reveals the significant commercial hurdles facing the iconic Welsh stadium as it searches for a new naming rights partner in a challenging market.