Sky Sports TikTok for women fails after 3 days
Sky Sports' Halo TikTok channel aimed at female fans was scrapped after just three days amid accusations of sexism. Discover why sports marketing needs fundamental change.
Category : Search result: sports sponsorship trends 2026
How Sports Tribes Drive Fandom and Commercial Growth
Discover why tribal identity is crucial for sports success and how governing bodies can nurture organic growth while balancing commercialisation challenges in modern fandom.
British Airways Sponsors New Olympia Events Venue
British Airways becomes naming partner for the new AEG arena and theatre at the £1.3bn Olympia regeneration. Members gain early ticket access and Avios points.
Arsenal's Visit Rwanda sponsorship ends after backlash
Arsenal FC confirms its controversial £10m-a-year sponsorship with Visit Rwanda will terminate in June 2025 following criticism over Rwanda's alleged support for M23 militia.
British Museum ends tobacco sponsorship deal
The British Museum terminates its controversial 15-year partnership with Japan Tobacco International following government intervention and WHO guideline breaches. Discover the implications for cultural funding.
Sports lawyer Simon Leaf on life-changing legal battles
Discover how sports lawyer Simon Leaf handles everything from £1bn deals to heart condition diagnoses for footballers. Learn about the unseen legal world shaping modern sports.
Sky Sports axes Halo TikTok after sexism backlash
Sky Sports has shut down its female-targeted TikTok channel Halo just three days after launch following widespread criticism of patronising content. Discover what went wrong.
Future of Global Sports Leagues: Three Models Clash
Explore the clash between European, US, and centralised sports league models. Discover which hybrid system is attracting global investment and reshaping the future of sport. Read the analysis.
Guardian Launches Ashes Weekly Podcast with Qantas
The Guardian partners with Qantas for exclusive Ashes coverage including new podcast Ashes Weekly, hosted by Max Rushden and Geoff Lemon. Tune in from November 20.
Amex: Sponsorship Strategy Wins Gen Z Customers
American Express reveals over 60% of new cardholders are Millennials and Gen Z, attributing success to sports and music sponsorship strategy. Discover how they're winning younger customers.
Weekly Sports Quiz: Ashes, All Blacks & Tennis
Challenge your sports knowledge with this week's quiz covering cricket's Ashes, rugby's All Blacks stars, tennis paydays and more. Can you score full marks?
Paralympics consider transgender women ban
IPC prepares for potential ban on transgender women in Paralympic sports, following Olympic movement's lead. Science to guide decision ahead of 2026 Winter Games.
2026 UK & European Festival Line-Ups Revealed
Plan your 2026 summer with the best UK and European music festivals. From Glastonbury's break to exclusive Lily Allen shows and world-class headliners across Europe.
2026 Bathroom Trends: Easy Colour Upgrades for New Year
Transform your bathroom for 2026 with 34 St John's colour tool. Try 2000+ vanity shades including Farrow & Ball and Pantone Peach Fuzz before committing.
Premier League betting sponsor ban: What's next?
Premier League clubs face a major sponsorship shift as betting firms are banned from shirts from 2026/27. Discover where the smart money is heading now.
Aviva signs £4.5m per season stadium deal
Insurance giant Aviva has renewed its sponsorship of Dublin's Aviva Stadium until 2030 in a deal worth £4.5m per season. Discover how this compares to other UK stadium deals.
Brothers on Three: West Point Rugby Film Premieres
A powerful new film exploring brotherhood, military life and rugby passion premieres, telling the inspiring true story of West Point cadets navigating duty and dreams.
London's World-Leading Padel Club Plans Revealed
Frank Rowland's Padel 22 plans revolutionary London venue after successful £5m public listing, aiming to transform the UK's fastest-growing sport with world-class facilities.
Women reject giving exes credit for breakup transformations
A viral social media trend sees women pushing back against the idea that ex-boyfriends should be credited for their post-breakup transformations, arguing it undermines female agency and self-improvement.
Winter Style Revolution: The Twinset Trend Returns
Discover how the classic jumper-and-cardigan combination is dominating winter fashion, offering both sophistication and cosy comfort for the season ahead.
Gig-Tripping: The New Music Travel Trend
Discover how music enthusiasts are transforming their travel habits by combining international adventures with must-see festival performances across the globe.
6 Travel Trends Revealed for 2025
From AI-powered personalisation to 'coolcationing', discover the key trends unveiled at London's World Travel Market that are reshaping how we explore the world.
Camouflage Fashion: Why Military Style Is Everywhere
As global tensions rise, camouflage clothing has staged an unexpected comeback on catwalks and high streets. Explore the complex relationship between military aesthetics and mainstream fashion in our troubled times.
FIFA hunts new beer sponsor as Budweiser eyes UEFA deal
Exclusive: Football's governing body faces potential sponsorship crisis as Budweiser explores UEFA partnership, putting lucrative World Cup contract in jeopardy.
M&S Wide-Leg Corduroy Trousers Selling Out Fast
Discover why Marks & Spencer's latest wide-leg corduroy trousers have become the season's must-have item, flying off shelves across the UK.
2025's Ultimate Cool Guide: What's In & Out
Discover the definitive guide to what's genuinely cool and what's become cringe in 2025. From fashion faux pas to digital etiquette, find out where you stand in today's social hierarchy.
Shot put champion aims for bobsleigh at Winter Olympics
British shot put champion Amelia Strickler is trading the throwing circle for the ice track as she aims to pilot Team GB's bobsleigh at Milan-Cortina 2026 Winter Olympics in a remarkable sporting transformation.
UK travellers favour luxury hotels as budget stays decline
New industry data reveals a dramatic shift in UK travel preferences, with premium hotels enjoying soaring demand while budget stays face declining occupancy rates.
Fixer-Upper Frenzy: Project Homes Selling Faster
New data reveals a surprising trend in the UK property market as homes needing renovation are selling 50% faster than turnkey properties, challenging conventional wisdom about what buyers want.
The rise of six- and seven-word number slang in Britain
Discover how six- and seven-digit numbers are becoming the new slang, transforming how we discuss everything from salaries to house prices in today's digital age.
Page 3 of 4