Obituary: Guinness marketing man Mike Vineall dies aged 87
Michael Vineall, a former Guinness marketing executive and lifelong Leeds United supporter, has passed away at 87. Read about his career and passions.
Category : Search result: Guinness marketing
Chalamet's Marty Supreme: A New Hollywood Marketing Playbook
How Timothée Chalamet's bizarre, all-in press tour for 'Marty Supreme' is challenging Hollywood's stale marketing formula and trying to save original cinema.
Clementines rebranded as 'Easy Peelers' in fruit shake-up
The humble clementine is undergoing a major rebrand to 'Easy Peelers', a move reflecting consumer habits and marketing strategy. Discover the story behind the fruit's new identity.
King Charles Pours Perfect Pint at Guinness Brewery
King Charles mastered the art of pouring a Guinness, creating a 'perfect' pint during a visit to mark the opening of the new Open Gate Brewery in Covent Garden. Read about the royal visit and his festive message.
King Charles pulls perfect pint at Guinness Covent Garden
King Charles III mastered the art of pouring a pint of Guinness at the new Open Gate Brewery in Covent Garden. Brewery staff joked he was 'hired' after his perfect pour. Read more about the royal visit.
Why Big Tech is Hiring Corporate Storytellers
From Google to Microsoft, companies are hiring 'storytellers' to control their narrative. Discover what this ancient role means in the modern corporate world and the salaries on offer.
Viral London 'break-up' scene was a storage firm stunt
Attic Self Storage admits creating the viral 'messy break-up' scene in central London to promote new facilities. The marketing stunt sparked a nationwide sleuthing frenzy online.
New UK-South Korea trade deal to bring extra £400m
The UK and South Korea have signed an upgraded trade agreement, set to inject an extra £400m annually into the British economy. The deal focuses on cars, Scottish salmon, and Guinness. Read the full details.
The Struggle Behind 2024's Christmas Ad Campaigns
Amid global turmoil and a cost of living crisis, UK retailers like John Lewis and M&S craft complex Christmas ads. Explore how they sell joy in difficult times.
How Brands Can Win at the 2026 World Cup
With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.
Micro-artist breaks world record for smallest sculpture
David A Lindon from Dorset has set a new Guinness World Record for the smallest handmade sculpture, a piece smaller than a blood cell. Discover the incredible details.
9 London pubs serve UK's best Guinness in new guide
Guinness reveals its first Harp Guide, naming the UK's top 35 pubs for the perfect pint. Discover the nine London venues that made the prestigious list.
CEO offers £3bn firm to flat Earth provers
Columbia Sportswear's CEO, Tim Boyle, has made an extraordinary bet: he'll hand over his £3billion company to anyone who can prove the Earth is flat. A bold marketing stunt challenges conspiracy theorists.
UK marketer uses AI photos after illness halts career
After a sudden illness forced her to stop filming, a UK social media founder turned to AI-generated photos to rebuild her brand. Discover how this technology restored her creative expression and sparked a debate on authenticity.
Guinness Nitrosurge device under £20 for Black Friday
The Guinness Nitrosurge device is now under £20 on Amazon, letting fans pour a pub-style pint at home. One reviewer's dad, a former publican, says it tastes better than a draught.
London's Top New Restaurant Openings for December 2025
Discover London's hottest new dining spots this December, from a late-night Mayfair lobster counter to a massive Guinness brewery and a tattoo parlour wine bar.
Guinness Zero shortage fear as Belfast workers strike
A pre-Christmas Guinness Zero shortage looms as Belfast workers strike over pay. Diageo faces production disruption days before the festive season. Will your pint be affected?
Gymnast breaks backflip world record on O2 roof
Former gymnast Lucie Colebeck sets a new Guinness World Record with 17 backflips in 30 seconds atop London's O2 Arena. Discover her incredible feat.
Guinness World Records 2026 Book at Lowest Price Ever
The Guinness World Records 2026 book has dropped to just £7.35 for Black Friday - the cheapest price ever recorded. Prime members get free next-day delivery in time for Christmas.
95-year-old bus driver sets world record in Texas
Raymond Hager, 95, becomes world's oldest bus driver in Wichita Falls. The inspiring driver says he has 'no desire to quit' and was honoured by the mayor. Read his remarkable story.
Guinness 60/40 Blend Sparks Dublin Pub Controversy
A Dublin pub near Guinness brewery creates 60/40 blend mixing alcoholic and non-alcoholic stout, dividing purists. Would you try this 1.7% ABV hybrid?
Women find LinkedIn success by pretending to be men
A viral LinkedIn experiment reveals women dramatically increase profile views and engagement by adopting male personas and 'bro-coded' language. Discover the surprising results and LinkedIn's response.
Sky Sports TikTok for women fails after 3 days
Sky Sports' Halo TikTok channel aimed at female fans was scrapped after just three days amid accusations of sexism. Discover why sports marketing needs fundamental change.
Channel 4 AI Ad Tool Helps Small Businesses Compete
Channel 4 introduces free AI advertising tool for SMEs, transforming websites into TV ads in minutes. Discover how small businesses can now access television advertising.
Cricket's real problem isn't formats - it's marketers
As The Ashes approaches, a sports expert argues cricket's soul is being lost to marketers chasing new formats and audiences. Discover why the game needs smarter marketing, not reinvention.
John Lewis Christmas Ad Faces Consumer Backlash
Guardian readers criticise John Lewis's Christmas advert as a cynical ploy exploiting family values to drive sales, questioning its portrayal of gender roles and masculinity.
Volleyball World Boss Praises CVC's Global Sport Group
Volleyball World CEO Ugo Valensi reveals the immediate benefits of joining CVC's $14bn Global Sport Group. Discover how this partnership is reshaping sports marketing and commercial strategy.
2025 Christmas Ads Review: AI Coke to John Lewis
Explore our review of 2025's Christmas adverts from John Lewis to AI-generated Coca-Cola. Discover how economic pressures and new tech shape festive marketing.
Coca-Cola's AI Christmas Advert Sparks Online Debate
Coca-Cola's groundbreaking AI-created Christmas commercial divides viewers as traditional festive spirit meets cutting-edge technology in this bold marketing move.
Coca-Cola's 2025 Christmas Ad Sparks 'Soulless' Backlash
Coca-Cola faces widespread criticism over its 2025 Christmas commercial, with viewers branding it 'soulless' and lacking festive spirit in controversial holiday marketing move.
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