Sportsbet Introduces New AFL Gambling Rules
Sportsbet, one of Australia’s largest online betting companies, has announced a significant policy change regarding AFL gambling. The new rules aim to reduce the visibility of gambling advertisements during AFL broadcasts and ban certain types of bets that are considered high-risk for problem gambling. This move comes amid increasing pressure from regulators and community groups for the gambling industry to adopt more responsible practices.
The policy change includes a voluntary ban on advertising during live AFL matches, with ads only appearing before and after the game or during breaks. Additionally, Sportsbet will no longer offer bets on specific player injuries or other potentially harmful markets. The company says these measures are part of its commitment to harm minimization and aligning with community expectations.
Industry analysts note that this could set a precedent for other betting companies, potentially leading to a broader shift in how gambling is promoted in Australian sports. However, critics argue that voluntary measures are insufficient and call for stricter government regulation. The AFL has welcomed the move but continues to review its own relationship with gambling partners.
