The fourth season of Ted Lasso premiered globally on Apple TV+ on Wednesday, August 5, 2026, and one first-time viewer has taken to Reddit to share his emotional reaction to the beloved comedy series, highlighting why new audiences should give it a chance.
Writing in the R/TedLasso community, the viewer admitted he had little interest in football (soccer) but decided to watch the show after hearing positive reviews and receiving two free months of Apple TV+. His verdict: the series is a "wholesome and beautiful reminder" that kindness matters more than winning.
"I don't even really care about soccer, but I'd heard good things about Ted Lasso, so when I got 2 free months of Apple TV I saw it and put it on with no hesitation," he wrote. "What a show. The writers and directors had a hit with this one. Only on episode seven, but so far every single episode has made me laugh out loud - guffaw even - and yet has also managed to bring me to tears."
Why Ted Lasso Continues to Resonate
The series first launched on Apple TV+ in August 2020, during the height of the coronavirus pandemic, and quickly became the streaming platform's flagship show. It has since earned a devoted global following, with particular praise for its performances from Jason Sudeikis, Hannah Waddingham, Phil Dunster, Brett Goldstein, Nick Mohammed, and Juno Temple, as well as its humour, writing, themes, and uplifting tone.
Many argue the programme arrived at precisely the right moment during a period of isolation and uncertainty. Ted Lasso secured 20 Primetime Emmy Award nominations for its first season, making it the most nominated first-season comedy in the awards' history.
The show follows Ted Lasso, an American college football coach recruited to manage an English football team whose owner secretly hopes his lack of experience will result in failure. Lasso's down-to-earth, optimistic management style, however, proves surprisingly effective.
Fans React to First-Time Viewer's Post
Viewers flocked to the comments section to share their opinions on the show, with the vast majority echoing the first-time viewer's positive sentiments.
One person said: "No, Ted found you right when you needed him."
A second added: "If you haven't yet, check out Shrinking. Brett Goldstein writes for and appears in that as well."
A third commented: "That was me too. I resisted because who needs another story about sports. Long since my 2 months was up, I'm still a subscriber, obsessed with the world cup and have lost count of my rewatches, it is golden."
A fourth offered: "Ted Lasso is not about football, it's about helping young men become the best versions of themselves."
What Is Season Four of Ted Lasso About?
Ted Lasso Season 4 follows Ted's return to the UK after Rebecca, Keeley, and Higgins travel to Kansas City to recruit him. This season, Ted takes on the challenge of coaching AFC Richmond's brand-new women's team, the Lady Greyhounds.
As the series progresses, Ted and his squad discover the value of taking bold leaps of faith, embracing risks they never previously imagined they would dare to take. The fresh 10-episode series begins on Wednesday, August 5 with an opening instalment, followed by new episodes dropping every Wednesday until October 7.
For those who haven't yet experienced the phenomenon, the first-time viewer's Reddit post serves as a compelling recommendation. As he put it, "It's truly inspirational."
