Lloyds Banking Group has confirmed that the Halifax brand will be retired from British high streets after 173 years, with all customer accounts gradually moving to the Lloyds name. The group, which has owned Halifax since 2009, stated that customers do not need to take any action and will be informed about the changes in advance.
Rebranding details and timeline
The decision follows reports in May that Lloyds was considering ending Halifax as an independent brand. The move is part of efforts to streamline the group's portfolio, as the distinction between Halifax and Lloyds has become increasingly blurred. Halifax branches will either be rebranded as Lloyds or merged into nearby Lloyds branches throughout 2027. No redundancies have been announced.
Customer impact and reassurance
Jas Singh, Lloyds Banking Group's chief executive of consumer relationships, said: "As Halifax changes to Lloyds, our Halifax customers will keep everything they know and love today – the same fantastic app design, the same friendly faces in our branches – even the same sort code and account number. But as Lloyds customers, they'll get the best innovation and experiences we offer."
Historical background and regional commitment
Halifax was founded in West Yorkshire in 1853, issuing its first mortgage before becoming one of Britain's largest building societies. Lloyds reaffirmed its commitment to the town of Halifax and the Yorkshire and Humber region, where about 3,000 employees work at its Trinity Road office.
