Philips Sonicare 7100 Review: Evaluating a Premium Electric Toothbrush
By Gareth Butterfield, Published 17th February 2026
The Philips Sonicare 7100 stands as one of the most expensive electric toothbrushes available, retailing at approximately £350. This review explores whether its advanced features and enhanced performance can truly justify such a steep price point in the competitive oral care market.
Initial Impressions and Pricing Considerations
Upon unboxing, the Sonicare 7100 does not immediately exude a premium feel; in fact, minor design flaws, such as a small gap between the brush head and body, might raise questions about its high-end status. However, it is crucial to note that significant discounts are frequently available, with prices often dropping to around £120 during sales events on platforms like Amazon. Even at this reduced rate, it remains substantially more costly than budget alternatives, such as the £30 Oral B model used by the reviewer for years.
Key Features and Smart Technology Integration
The Sonicare 7100 distinguishes itself through several innovative features. It includes a powered travel case that charges the toothbrush wirelessly, a notable upgrade from traditional mains plugs. The accompanying Bluetooth-enabled app provides detailed feedback on brushing habits, tracking metrics like brushing time, pressure application, and tongue cleaning frequency. This digital assistant offers gentle reminders and live tips, enhancing daily oral hygiene routines without being overly intrusive.
Performance and User Experience
In terms of performance, the Sonicare 7100 delivers powerful cleaning action, which may feel intense initially but becomes more comfortable with regular use. It offers four brushing modes and three intensity settings, though users might find these differences subtle over time. Battery life is a slight drawback, lasting only a couple of weeks per charge compared to longer durations in some budget models. Despite this, the convenience of USB charging mitigates the issue, and overall, users report cleaner teeth and improved dental hygiene.
Value Assessment and Final Verdict
While paying the full retail price of £350 is not recommended, the Sonicare 7100 presents compelling value during discount periods. Its smart features and superior cleaning efficacy justify the investment for those prioritising advanced oral care technology. For individuals seeking basic functionality, budget options remain effective, but the Sonicare 7100 excels in providing a comprehensive, tech-enhanced brushing experience that supports better dental health outcomes.
