K-beauty is currently dominating the beauty industry, with terms like 'glass skin' and 'barrier care' becoming mainstream. This approach focuses on using the healthiest ingredients to tackle multiple skin issues such as uneven texture, redness, and blemishes, resulting in a clearer, more radiant complexion.
Haruharu Wonder: A Trusted K-Beauty Brand
Haruharu Wonder has quickly established itself as a reliable name in K-beauty since its launch in 2024. The brand emphasizes sustainable beauty and uses effective, minimal ingredients to simplify skincare while delivering outstanding results.
Introducing the Rose PDRN Soothing Serum
Following the success of their Black Rice Probiotics Barrier Essence and Black Rice 5 Ceramide Barrier Moisturising Cream, Haruharu Wonder has launched the Rose PDRN Soothing Serum. Released in April 2026, it has already become a fan favorite. Priced at £17.74 (down from £19.70), this serum is perfect for spring and summer.
The serum targets redness with a PDRN formula (polydeoxyribonucleotide), a calming, regenerative ingredient derived from salmon DNA that improves cell turnover. Combined with plant-based rose stem cell extracts, it soothes and refreshes the skin, leaving it smooth and revitalized. Its subtle rosy scent provides a mood boost.
With summer heat and sun exposure, the serum's antioxidants, Vitamin C, Squalane, and Azelaic Acid help soften, tone, and deeply hydrate the skin. Use it daily after cleansing or toning: apply to clean, dry skin, massage gently over face and neck, then pat for better absorption.
Other New Products
Haruharu Wonder also launched a Rose PDRN Firming Serum with Retinal 0.1% and a Rose PDRN Peptide Glowy Balm for all-day use.
Customer Reviews
The serum has received numerous 5-star reviews. One user said: 'I’ve been using this soothing serum for a week, and it’s a game-changer for my sensitive, redness-prone skin. Calms flare-ups, the lightweight hydration gives that glass-skin glow, and it’s 100% amazing.' Another commented: 'My skin loves this serum! It comes in a glass bottle with a good-quality pump. Fragrance-free, absorbs quickly, and a little goes a long way.' A third added: 'Lovely, gentle serum. Absorbs fast, doesn’t clog pores, and hydrates well.'
This serum is a must-try for anyone seeking a soothing, hydrating addition to their summer skincare routine.
