Three-Quarters of Nine-Month-Olds in England Experience Daily Screen Time
According to a recent study by the Education Policy Institute (EPI), a staggering 75% of nine-month-old babies in England are allowed daily screen time. The research, which analyzed data from 8,000 families participating in the Children of the 2020s study, found that the average daily screen exposure for these infants is 41 minutes. However, a small but significant group, comprising just 2% of the sample, watches more than three hours per day, highlighting concerns about heavy usage patterns.
Screen Time and Healthy Childhoods: Not Mutually Exclusive
The researchers emphasized that screen time and a healthy, active childhood are not necessarily mutually exclusive. Instead of focusing solely on reducing exposure, they advocate for policies that support parents in using digital devices to enhance child development and strengthen parent-baby bonding. Dr. Tammy Campbell, director for early years, inequalities, and wellbeing at the EPI, stated, "A large part of the conversation needs to shift from 'how much' to 'what,' and 'why'." She highlighted the importance of distinguishing between interactive play and passive viewing, urging a nuanced approach to screen use.
Key Findings on Screen Time Patterns
The study revealed several notable trends in screen time among nine-month-olds:
- 72% of babies had some screen time, while 28% experienced none.
- Infants with no siblings were more likely to have screen time (80%) compared to those with four or more siblings (57%).
- Single-parent households reported an average of 47 minutes of daily screen time, versus 39 minutes in two-parent homes.
- Differences based on parental education and income were not significant, suggesting similar choices across socioeconomic groups.
However, the research also found that babies in the heavy-use group were significantly less likely to engage in regular enrichment activities, such as being read to, sung to, or taken on outdoor trips. This raises questions about the balance between screen exposure and other developmental opportunities.
Government Guidance on the Horizon
In response to growing concerns about excessive screen time potentially affecting toddlers' speech development, the Department for Education (DfE) is preparing to publish the first-ever government guidance for parents on screen use for children under five. Rachel de Souza, the children's commissioner for England and co-chair of the panel developing this guidance, commented, "Parents today are raising children in a world where screens are part of everyday life." She emphasized the need for clear, trustworthy advice to help parents navigate this digital landscape confidently.
A DfE spokesperson added that the guidance will be based on an independent evidence review and shaped by parental experiences, aiming to provide practical, non-judgmental support. This initiative reflects a broader shift towards understanding the context of screen use rather than merely imposing limits.
Implications for Future Policy and Parenting
The EPI study underscores the need for a balanced approach to screen time in early childhood. By moving beyond demonization, policymakers and parents can focus on leveraging digital tools for educational and bonding purposes. As Dr. Campbell noted, the goal should be to enhance development, bonding, and enjoyment of babyhood through informed and intentional screen use. This research adds a critical piece to the evolving evidence base, informing discussions on education policy and child health in England.
