London is transforming into a spectacular Emerald City this winter as the capital prepares for the cinematic release of Wicked: For Good this Friday. The city is embracing all things Oz with an array of themed experiences that promise to deliver magical days out for musical theatre enthusiasts and film fans alike.
West End Magic Continues
At the heart of London's Wicked phenomenon remains the legendary West End production at the Apollo Victoria Theatre. After more than 17 years of captivating audiences, this celebrated show continues to draw packed houses with its breathtaking production values and heartfelt storytelling.
The musical reveals the untold story of the witches of Oz through spectacular gravity-defying musical numbers, glittering costumes, and emotional depth that resonates with both new visitors and those who have seen the production multiple times. It remains the essential starting point for any Wicked-themed adventure in London.
Immersive Wicked Experiences
Beyond the theatre district, London offers several immersive opportunities for fans to step directly into the world of Oz. Westfield London hosts an interactive Wicked experience that transports visitors through themed sets including Glinda's luxurious penthouse and Elphaba's mysterious lair.
The installation features authentic props from the films and creates numerous photo opportunities that bring the magical universe to life without requiring a tornado to get there. It's designed to be a fully engaging experience for visitors of all ages.
Themed Dining and Retail Magic
For those seeking culinary enchantment, a specially created Wicked-themed afternoon tea offers tiered stands filled with Oz-inspired treats. The menu features emerald-coloured pastries, Glinda-inspired pink sweets, and edible references to iconic moments from both the musical and the original Wizard of Oz story.
Meanwhile, Greggs in Leicester Square has undergone a magical transformation until Wednesday 17th December, featuring the iconic pink and green colour scheme and their own 'Yellow Bake Road' installation. The two shops create an immersive environment celebrating Glinda and Elphaba's universe.
Pampering with a Wicked Twist
Spa enthusiasts can indulge in a specially created 'Wickedly Good' spa experience at the Rena Spa at NYX Hotel London Holborn. Launched by spa booking agency SpaSeekers, this unique package allows fans to 'defy gravity' while achieving the ultimate Glinda glow-up, combining relaxation with thematic elements from the beloved story.
With the film release imminent and London embracing the Wicked theme across multiple venues, there has never been a better time to explore your inner witch, wear something green, and discover the capital's emerging Emerald City attractions.
