A legendary piece of British comedy and science fiction has been reborn as a fully immersive adventure in West London. The Hitchhiker's Guide to the Galaxy experience has officially launched at Riverside Studios in Hammersmith, inviting fans to step directly into the absurd and wonderful cosmos created by Douglas Adams.
What to Expect from the Galactic Adventure
Visitors will join Arthur Dent, Zaphod Beeblebrox, and other iconic characters as they flee Earth's demolition and embark on a quest to answer the ultimate questions. The experience promises a journey filled with live actors, interactive puzzles, and surprising encounters.
Guests can test their patience at the infamous Vogon Intergalactic Complaints Deck, attempt to lift the spirits of Marvin the Paranoid Android, and relax in an immersive pub setting. Culinary delights from the universe, such as Pan Galactic Gargle Blasters and Perfectly Normal Beast Sandwiches, will be available to sample.
Creative Legacy and Star-Studded Voices
The project is co-created by Arvind Ethan David, a protégé of Douglas Adams, ensuring the attraction stays true to the source material's unique blend of sharp wit and philosophical depth. While live actors populate the physical space, key roles are voiced by a cast of celebrated British talent.
This includes Sanjeev Bhaskar as the bureaucratic Prostetnic Vogon Jeltz, Lenora Crichlow as Trillian, and Tamsin Greig as the voice of the Guide itself. Journalist Samira Ahmed also features as a newsreader reporting on Earth's impending doom.
Practical Information for Potential Hitchhikers
The experience is now open and will run for a limited time, closing its doors on 15 February 2026. Standard admission is priced at £42 per person. Arvind Ethan David expressed his pride in the project, noting it has been a career privilege to see the universe resonate with both lifelong fans and new audiences, from grandparents to grandchildren.
This new attraction offers a unique way to celebrate the enduring legacy of Douglas Adams' work, transforming listeners and readers into active participants within one of Britain's most beloved fictional worlds.
