Toblerone and Biscoff have joined forces to introduce the Biscoff Toblerone Diamond Truffles, a new chocolate treat that swaps the iconic triangular shape for smaller, bite-sized chocolates filled with a caramelised biscuit centre, honey, and almond nougat pieces. The product is now available at major UK retailers, with prices ranging from £6 at Tesco to £6.75 at Ocado and Sainsbury's.
A Festive Release with a Twist on Tradition
Despite launching in August, the collaboration is clearly aimed at the Christmas market, with the packaging describing the truffles as 'packed with luxury deliciousness as a sweet present' and 'perfect for gifting or sharing at special gatherings.' The chocolates are also said to 'bring joy to every festive moment.' While the shape deviates from the classic Toblerone prism, the flavour profile remains true to the original, which is modelled on the Matterhorn in the Alps.
Biscoff, made by Lotus Bakeries, has a long history dating back to 1932, when it was first designed to accompany coffee. The name is a blend of 'biscuit' and 'coffee,' reflecting its intended pairing. Over the years, Biscoff has become a popular ingredient in spreads, ice creams, cookies, and even a Cadbury bar. This latest collaboration with Toblerone marks another milestone in its expansion into the UK confectionery market.
Social Media Buzz: Fans Rave About Flavour, Question Price
Food enthusiasts have taken to social media to share their thoughts on the new truffles. On Instagram, @tanbraine described Toblerone as 'one of' their 'faves,' while @emily_jaines_insta declared 'these are a need.' @sweetreviewsuk praised the taste, saying, 'Biscoff lovers will love them. Super creamy, crunchy and packed with that classic Biscoff flavour.' However, the same reviewer expressed a desire for more Toblerone presence, adding, 'I personally felt like I need[ed] more Toblerone to come through but that might just be me.'
The price point has been a point of contention. @sweetreviewsuk called the £6.80 cost 'crazy money,' stating, 'Really enjoyed trying them, but I personally wouldn’t buy them again at that price.' @kyroseven echoed this sentiment, noting they'll 'definitely wait until they’re on offer to even consider it.' Despite the mixed reactions, the truffles have generated significant buzz, with many eager to try the unique combination.
Biscoff's Growing Portfolio of Collaborations
The Toblerone truffles are not the only Biscoff collaboration to hit the market recently. Cadbury has introduced Biscoff-filled Baubles, spherical chocolates similar to Creme Eggs but filled with Biscoff spread. These have been labelled 'delicious' with 'so much filling' by @newfoodsuk, and are currently available online at Cadbury Gifts, with supermarket shelves expected to stock them soon.
In 2025, Cadbury launched a Biscoff bar that combined the two iconic flavours, but fans were reportedly disappointed with the balance of flavours. In contrast, Biscoff's own Milk Chocolate with Biscoff Spread bar has been praised for its generous filling, offering a thick layer of Biscoff spread encased in creamy milk chocolate with added biscuit crunch. This bar is chunky, similar in size to M&S's Big Daddy bars, and delivers a more dominant Biscoff flavour, addressing the criticism levelled at the Cadbury version.
Other Chocolate News: M&S Revives Retro Bars
In other chocolate news, M&S has brought back four retro chocolate bars: Jet, Now, Sparks, and Coconut Grove. These bars, first sold in the 1980s, are priced at just £1 each and feature the St Michael logo, a brand owned by M&S between 1927 and 2000. The supermarket says the new chocolates build on the hype around Take 4, the four-finger wafer bar that returned to stores last winter.
Additionally, M&S has announced the release of Collection Single Origin Dark Chocolate with Mint, described as 'the most luxuriously creamy, minty bar you could treat yourself to.' Crafted from rich 85% Peruvian dark chocolate with Indian mint oil, the 100g bars are priced at £3 and are now available in stores.
Impact and Availability
The Biscoff Toblerone Diamond Truffles are positioned as a premium product, targeting both Biscoff enthusiasts and Toblerone loyalists. The collaboration leverages the nostalgic appeal of Toblerone's Alpine heritage with the trendy, caramelised flavour of Biscoff, creating a unique offering that stands out in the crowded chocolate market. With the festive season approaching, the timing is strategic, aiming to capture early Christmas shoppers.
Retailers are stocking the truffles in time for the holiday rush, and the online buzz suggests strong initial demand. However, the price may be a barrier for some consumers, as indicated by social media reactions. Whether the truffles become a permanent addition or a limited-edition treat remains to be seen, but for now, they offer a novel way to enjoy two beloved flavours in one bite.
